Photos by Brenton Salo

When you own a company like Gevenalle, you’ve got to practice what you preach. How else do you expect to obtain valuable PR&D and new product ideas? Adam recently laced out his Rock Lobster cross bike with all things USA and Gevenalle. Check out more photos below, along with a parts list…

Frame: Rock Lobster made with True Temper tubing
Headset: Chris King
BB and Crankset: White Industries
Wheels: Velocity A23 with White Industry hubs, Wheelsmith spokes and nipples.
Tires: Clement PDX
Seatpost and Stem: Thompson
Saddle: San Selle Marco Bontrager
Bars: Deda Elementi Zero 100
Brakes: Pauls Brake
Cassette: Shimano 5700
Pedals: Shimano XT

Gevenalle Parts:
Cassette: HOUP Ti (Cassette spacer and Ti 21-24-27 cogs)
Derailleurs: BURD CXR Rear with Ultegra pulleys and BURD CXF Front.
Shifters: CX2 10 Speed.