Atom Moore Goes Macro at 2014 NAHBS

Let me preface this by saying the Guest Gallery you’re about to click through (hopefully!) was no easy feat. Photographing macro details in a convention center isn’t easy, especially when you’re toting around a Hasselblad 500cm, equipped with an 80mm lens, an extender tube, a Phase One back and lighting the scene with an LED lamp. It doesn’t matter how much you know about cameras, that last sentence probably made you scratch your head a bit.

Why would any photographer go through that much of a hassle to shoot NAHBS? Well, because the photos produced by such a rig came out stellar, that’s why.

Photographer Atom Moore had the most unique camera setup at NAHBS. When I saw him toting it around, I had to see what he was working on and after flipping through his submissions to PiNP, I gotta say that I’m so stoked on how they came out!

Check out some incredible macro shots from the 2014 NAHBS in the Gallery!

  • Alex Hillis

    Oh this whole gallery is such a tease. I want to see the rest of these bikes!

  • Kristofer Henry

    Atom stopped by my booth – super nice guy. It was great to speak with him regarding his setup and watch him work. It was refereshing to see someone using a Hasselblad. Haven’t seen one in the wild in a while. Thanks for this John and Atom!

  • These are just as gratifying as shots of the whole bike!

  • Brian Cottrell-Thompson

    Loving the close up bike porn. One of my favorite galleries to grace this blog. Thanks for letting this guy shine on your site.

  • Aaron

    Are 41 and 42 internally geared hubs?

  • A phase one. Looks like you’ve upped the game a little.

  • Also, if you’re rocking a tube, you should look into that Sonnar 150 if you haven’t already. Not that these all don’t look really nice.

    • Damian, I didn’t shoot these! Atom Moore did… I’m not sure what tube he used.

  • Kerry Nordstrom

    Those ANT shots are superb.