Outlier Does Tie-Dye Jun 25, 2013


I love the idea of a merino tie-dye tee and if I have faith that anyone can do it, it’s Outlier:

“It’s no secret that we think our pure 17.5 micron merino is a gem on its own and makes for the best damn t-shirt we’ve ever worn. So we took a little trip at the studio and hand tie-dyed a small batch of them using natural indigo to make the best damn tie-dyed shirt we’ve ever worn. Made in the Bay Area with New Zealand Fabric and hand-dyed at the Outlier Studio in Brooklyn. We hand-dyed a small batch of 30, and due to the nature of the process, each piece is unique.

A note about the dyeing process:

We took our Near White Ultrafine Merino T-Shirts, wrapped them up and immersed them in natural indigo dye. When the shirts are removed, the indigo oxidizes creating a permanent bond with the merino fibers. The shirts are then treated with a dye fixative, then washed with a special detergent to remove any extraneous particles and finally hung to dry in a sunny corner of our studio. Since they’re hand dyed, there will be variation in each of the patterns.”


  • odenator

    $150 t-shirt! Woo! I’ll take three!

    • I’d pay $150 to not have to hear or read someone complain about the Outlier pricing. Good merino is not cheap and their margins aren’t high, which is why they can’t do wholesale. So quit complaining like a child.

      • odenator

        Sweet. Give me the $150, I’ll buy the shirt and I won’t complain about the pricing anymore.

        Joking aside, I’m not bitching that they price it that high. I get the reasons why their clothing is expensive. I own a pair of their pants and they are amazing. That being said, that does not mean that they are NOT expensive. And I can wish they were more affordable.

        In general I would love to see pricing for high quality casual riding gear/clothing go down. I think that will come with time with more competition and as the market grows.

        • There are plenty of domestic companies making “casual riding” garments and they’re all around the same pricepoint for numerous reasons.

          • odenator

            One example of a company that is doing work with merino wool that is much more affordable would be Chrome. I understand Outlier is in general targeting a higher end clientele, but I also think it’s a bit redic that for the price of this tie-dye t-shirt you could get a merino hoodie at Chrome.

          • Chrome makes their merino in China (from Chinese merino) and it’s not in anyway the same grade as the merino that Outlier uses (from New Zealand). They also don’t have to pay for the same regulations that people making goods in the States have to pay for (health, environmental, safety, etc etc) so they can sell it for half the price.

            Merino from China is in no way as nice as merino from New Zealand. Ever wear Chinese merino boxers? No good.

            Products like that cost next to nothing to make and they sell it to you for a large margin. Outlier’s products are made in NYC, from the finest merino from New Zealand. Chrome’s are not. Shall we continue?

          • odenator

            Fair points.
            Thanks for the conversation.
            Maaaaybe think about toning down on the snark towards your regular visitors that want to engage with you about a topic.

          • What about your initial comment was “engaging”? If anything, it’s alienating. If you want to have a conversation, approach me like an adult and I’ll more than happily chat with you like an adult.



          • Sofubi Shogun

            The process of raising merino sheep in their natural habitat (up in the mountains) and not in low lying sheep areas like AUS is a long and storied tradition. Many of the top merino shepherds still take their flock into the mountains on foot with dogs in New Zealand. The resulting wool must be treated correctly as removing to much of the natural lanolin will result in the wool losing it’s natural antibacterial properties and not removing enough will result in the wet cloth smelling like a sheep. Then it must be sewn by those skilled at their craft because ruining a few yards when dealing with such small margins is unacceptable. There is a very legitimate reason these garments cost a pretty penny. The truth is companies make less percentage wise on items like this and highly technical outerwear than they do on good old cotton T-shirts.

          • arlcyclist

            Not to nitpick here, but Outlier’s merino t-shirts are made in the Bay Area. Only the tie-die process is done in NYC (if hippie stereotypes have taught me anything I would have thought SF would be the ideal locale for tie-dying). Besides the merino shirts the only other product in their line not made in NYC is a jacket made in Vancouver.

          • Yes, you’re right…

  • Kerry Nordstrom

    Go look at prices on high-end menswear (Unionmade, Context Clothing, Barney’s, Mr. Porter, etc. etc). Many of the brands carried at these retailers use the same provenance of materials seen here in Outlier products. Sure a tie-dyed shirt seems a bit frivolous, but if you want to purchase from a company employing American workers, creating entirely unique patterns, and using the finest materials, they are a good choice.

  • Gutter Butter


    Tie- Dyed and a screen print. hand made in the usa and only $15.00. support the real ish

    • There are thousands of cotton, tie dyed tees out there.

  • adamsa2

    My issue is that their bottoms are great for daily wear. Plenty of people own their pants and shorts not just for cycling but for great everyday usage. Wearing a tie dye shirt everyday however may draw some weird looks. I feel like at this point, while i give HUGE kudos to Outlier for trying to push the cycling fashion industry, they’re losing me with the Suit jacket and Tie Dye tops.. If not just for price but also for function.