Defgrip: the History of the Dig Logo May 9, 2013


I may not be a BMX lifer but the Dig BMX Logo has always been visually engaging to me. Growing up in the metal, punk and hardcore scenes, I always found it relevant. Four fists and a chainring (sorry, sprocket), how simple. But what’s the meaning behind it?

Head over to Defgrip to see what Dig’s editor-in-chief, Will Smyth has to say…

  • I know in the scouts this was called the fireman’s carry if someone was injured you needed to carry them out of the woods but I doubt that has anything to do with it.