2013 NAHBS: Breadwinner

Ira Ryan and Tony Pereira‘s new framebuilding company, Breadwinner unveiled their full range at the 2013 NAHBS. While Ira and Tony’s own speciality approach to frame building is still present, the branding and choice paint selection unify the brand into one of the most impressive offerings I saw today. Some details from previous projects returned with new life and with a breathe of confidence, the two Portland builders have a very promising future ahead of them.

  • albertjque


  • Beyond awesome!
    Such a shame to see that bike in the 5th photo with the dent already.
    Guessing it happened in transit to Denver.
    That one might be my favorite too.

  • Not a fan of the Ultegra hub cap look.  I’d still love to have any of those bikes though.

  • Such slick identity work, too. Kudos to whoever did their branding, website and booth collateral. Oh, nice frames too :)

  • Spencer Pond

    Heeeeeeey, there it is!

  • Class. Id like to own one.

  • Richard Smith

    Is that a nasty dent in the top tube on the white Di2 road bike in number 5?

    • Yeah. Happened during transport. Spirit tubing is thin…

      • That’s why I keep it to 4130, waaaaay too clumsy. Damn though, Tony and Ira nailed it so hard with these bikes, I want them all. It also doesn’t hurt that Tony is like the nicest dude on the planet.

        • Richard Smith

          Agreed, this a really great line-up of bike models. Well done Mr. Ryan and Mr. Pereira!

  • Nicholas Haig-Arack

    with a breathe of confidence i can say that these are beautiful, especially that fine pea-soup 29er.

  • jaerrod

    What are you focusing on in #6? I can’t tell :/

    • cabbagepatchelvis

      Integrated u-lock!

  • Ooof, that ding! The Lolo is tops though. Even with the Di2. I’ll take it!