Chrome: NYC Flagship Store Opening

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Chrome: NYC Flagship Store Opening

This news has been floating around the NYC cycling channel for some time now and I alluded to it earlier today in my Ask Prolly entry. Chrome is officially opening their first flagship store on the east coast at the end of August. Check out the official press-release below, including information on their opening reception.

San Francisco, Calif. (August 9, 2010)—Chrome, the world’s leading manufacturer of bike messenger bags, has just opened its first New York City flagship store, featuring the complete range of Chrome messenger bags, footwear and accessories for urban cyclists. This is the company’s second retail location, having a flagship store in San Francisco as well. Located at 238 Mulberry Street, the store recreates the experience of being in the company’s factory in Northern California with live sewing and an industrial ceiling conveyor belt.

“We are really excited to bring a piece of the Chrome production line to New York City,” says Chrome President, Bayard Winthrop. “Chrome has an extensive history of making durable bags for working messengers throughout the city and we’re looking forward to bringing a piece of our manufacturing heritage to our customers on the East Coast.”

Interactivity will be encouraged at the store, and customers will be able to create their own custom color combinations for messenger bags. In addition, Cycle Hawk Messenger Delivery will provide same-day messenger service for online orders within Manhattan.

A Grand Opening celebration on Saturday, August 28 from 12:00 p.m.-8:00 p.m. for the general public will feature free food delivered around the neighborhood by roller derby legends The Gotham Girls, DJ Sean S.K.E. spinning records and limited edition Shadi T-shirts with the first 100 purchases.

Chrome
238 Mulberry Street
hours: Monday-Saturday, 11:00 a.m.-8:00 p.m. Sundays, Noon-7:00 p.m.
t 646-792-7835.