It’s easy to make a shirt that has a bike on it and sell it to “bicycle culture“. On the flipside, it takes knowledge of cycling history to make a shirt that is a pure throwback to the sport. That’s the approach Laek House takes in producing their clothing. For example, take their newest shirt entitled “Don’t Buy Upgrades, Ride Up Grades”. Based on a supposed quote from the Cannibal, this shirt reminds cyclists everywhere to just ride your bike and leave the uphill battle of staying on top of bike technology to the pros.
There’s one other shirt in the works this season; an homage to the great Tom Simpson. Check the Laek House blog for the back-story on that one. One of these days I’ll go on a ride with you Ethan but you have to leave the carbon fiber at home!