Some of this stuff looks really nice. The City Shirt and Merino Wool Polo are all nice-looking garments. You can’t go wrong with Merino either. Over-all it’s not a bad first collection from Derny Clothing. Here’s a little back-story on the brand:

Our clothing incorporates cycling-specific design features along with a unique sense of style.
A world away from bland ‘commuter clothing’, the Derny range is primarily designed for urban cycling, while being elegant enough for the workplace or a night out.

Obviously because it’s a Swiss company, the pricepoint is a little high but who says I can’t put a little love out there for the EU audience? Oh and where’s a drive-side photo of that Saronni-Red ‘Nago?!