Urban Outfitters Update Aug 17, 2009

Kyle at Tracko just posted these images of the new bike stuff available at Urban Outfitters. Looks like they’re “going for it”. It’d be better suited to have an actual mechanic working there to repair the Republic bikes. Maybe offer some classes? A majority of people who have never worked on their bikes before are probably more likely to break something, or strip out the threads on another component.

I’m all for making bicycles accessible to the public. Maybe UO will take this hint and set up something a little less fashion-focused and more education-focused? Or not. Is that the role of your LBS? Two sides to the story I’m sure.

Image via Orange 20’s Flickr.

Urban Outfitters F41L?

  • eric

    Bikes should be accessible, tools and parts that regularly need to be replaced (tubes, tires, etc.) should be readily and practically available. But there’s a serious issue in the US when it comes to respecting bikes as a seful mode of transportation. Most cyclist just see them their rides as fashionable toys. Urban outfitters probably won’t help change that mindset.


    maybe Urban outfitters is making bike riding more accessible to kids who think it is “lame” to go to their local bike shop to purchase what they need. In my home town the bike shops are incredibly unfriendly towards teenagers, especially towards fixed gear riders. This might be an opportunity for a younger generation to break free from the grumpy old men who yell at us to get some brakes or tell us that they don’t stock parts for “that kind of bike.” Or this could be a total disaster, time will be the judge of that.

  • lady_rachel

    while it might be making it “accessible” it’s also perpetuating the notion of riding as a trend or fad which (yes, for all you seasoned riders) plays into what many already believe to be the case.
    when making something accessible, you’re dumbing down information for the masses, however, it is also the responsibility of the informant to allow for room to take it to the next level, not just introduce a concept but to also follow up with the information that people need to become educated, and ultimately allow for longevity of your product.
    cool, supplying colorful bikes, multi-tools and t-shirts, but who really cares when in the end we’ll have kids riding bikes that they no nothing about.
    this looks like UO just has a new clothing line…take something that’s already been done, refashion it, make it look pretty and allow for the right accessories for the “complete outfit”.
    wash, rinse, repeat.

  • chaz

    Your going to need a shit ton more than a multi tool to “repair” just about anything on a bike. Be it fixed, geared, or whatever. Buy a bike from a shop. Meet some people. Be social! And have some fun. And for what its worth. I don’t need a picture of anything riding a bike on my shirt when im riding my bike.

  • bigman

    i bought that tool from a LBS about a year ago. It sucked. broke on me in about a week of slight use. bent, cracked, you name it. But i wasnt complaining becuase it was a multi-tool for $9. i see its $20. with that beltloop carrying thingy. that sucks.
    i just didnt think UO was going to cash in on this fad this soon. i thought other stores/companies would be in on it before.

  • riley

    the shirt is actually kind of cool. My cousin bought me it

  • Ben

    I call bs a little on the “making cycling more accessible” claim.

    You can already buy bikes at walmart or on the internet, there’s two options that take almost all the intimidation one could feel out of the bike shopping experience. I know most people out there have tender self images and are afraid of having their egos hurt, but it helps to go into a bike shop and learn a thing or two. Even if the learning process involves a bit of embarrassment.

    If you shop for a bike at UO, you’re an idiot. And further more if you’re being intimidated by a bike shop employee, grow a pair and tell them to get fucked. Buy bikes from people that know them, not kooks who sell nunzilla’s and rip off legit artists.

  • I bought a TV the other day at best buy. The store also sold me an antenna and seemed to have other cables and accesories available. But dammit not a single sign or book about actually repairing the set. What the fuck? don’t they realize that they have a responsibility to inform me, the consumer on the proper care and use of my TV!!!.
    I really didn’t think they would jump on this trend so quickly.

  • Bailey

    This is terrible. Why would you even put the idea of Urban Outfitters fixing bikes or any shit like that out there? I’ve worked as a bike mechanic since I was fifteen. It’s been my sole gig and is really all I want to do. With the recent economic troubles people ain’t buying new bikes. Rather, they repair old bikes. Good, right? Well it is to an extent. Recycling & reusing stuff is great. If it ain’t trashed keep it going. At the same time when people ain’t buying bikes from shops mechanics hours get cut because there isn’t enough money to keep ’em paid. Then repairs keep coming in without enough people to fix the bikes. At that point it either causes longer return times on repairs or the people doing these repairs to be completly over-worked. Opening up a Jiffy Lube for bikes will ultimately hurt the industry. If we want to see more people on bikes we NEED more people supporting shops. The internet can’t tighten the cog on your Motobecane or install arrow bars on your Dawes and I don’t believe Urban Outfitters can or should do it either. Keep the money with people who ride bikes & care.