What I’ve realized over time is that I end up with a lot of bike portraits of riders in my film rolls. This sparked an idea: a “ride along” interview series. We’ll start this off with Chris Lee, in NYC, where he interviews Brean Shea, a bike messenger and track cyclist.
State Bicycle Co, Jason Clary and Macaframa, doing what they do best in SF.
Paul Sadoff is a character. His personality has a patina. One that’s formed over years of racing pedigree and loud music. The name of his company was derived by the B-52′s billboard hit but before Paul would name his brand Rock Lobster, he had to have built a MTB first. “I couldn’t call it Rock Lobster if I didn’t have a MTB” Paul said when asked about the origins of his namesake… Then he built a MTB and the world changed for the frame builder.
The logo was even derived from MTB riding. Those blocks holding the letters represent rubble falling down the trail as you’re riding…
His frames have always been some of my favorite in the industry. These no-nonsense bikes are straight-forward, tig-welded masterpieces. Yes, utilitarian art – I’m standing by that phrase. Paul builds each frame in an industrial building within the Santa Cruz city limits. His own space is literally littered with cycling memorabilia from the past twenty years (even longer?) and is a gold mine of interestingness.
From track to TT, each of Sadoff’s frames bear some uniqueness and have a story to tell. Even the various crash-replacements…
While I was in town for the Giro #SantaCruzEffect, our group of 10 journalists swung through Rock Lobster to see Paul and his space. It was probably one of the most rushed Shop Visits I’ve done to date, but I managed to gain some understanding as to how Paul works and what makes Rock Lobster tick… Check out a narrated Gallery for more!
Photo by JP Bevins
These came out so great dude! See more at No Life Like This Life.
This event always looks so awesome.
“In its 5th anniversary year, the Berliner Fahrrad Schau has established itself once and for all among exhibitors and audiences as a contemporary and influential trend show for urban bicycle themes, racing, bicycle accessories and bicycle fashion, and has already set a course for the year 2015. Next, the trade fair will be part of the planned multi-day Berlin Bicycle Week.”
I love this ad Soma made to announce their 2014 Rush frameset. Head over to Soma for more information.
Red Hook Crit is here! Happy face! Put on your happy face. Yes it’s going to be cold, wet and it’s going to suck. Yes, that happy face of yours is going to be sprayed by the fender-less track bike topping upwards of 30mph as you rip through slick corners. Yes, you’re going to fall. Hard. Over people. Yes, you will lose this race you’ve trained all year for.
But, there is good news. Two journalist dudes will be in your face with a camera, making you look cool. Or in this case, one journalist dude who kind of looks like me (Prolly). Or I kind of look like him, because technically, he was born first… Check out Manual For Speed’s Tales from the 2014 Red Hook Crit below!
I’m not going to type anything because this is only limited to 20 pieces and it’s going to sell out FAST! Head over to the Cinelli Winged Store to buy one.
Cinelli and Chrome have teamed up to form an elite track crit racing team, with quite the impressive roster.
See more photos below, along with the press release.