Category Archives: SRAM
Introducing Fairdale’s High End Steel Roadbike: the Goodship
Introducing Fairdale's High End Steel Roadbike: the Goodship

When Austin, Texas based Fairdale first came onto the cycling market, it all began with the Skate Rack. Soon, ex-pro BMXr Taj Mihelich and his team at OTX began designing commuter bikes and other around-town / get outta-town rides.

From there, Fairdale grew and in my opinion, it wasn’t until the Weekender OG that the company reached its full potential. A 1×9 disc, townie bar cruiser quickly took over. Now just about every city has fleets of Weekenders rolling around, all built up differently, as per the customer’s specific needs. Even the production models have options now: a drop bar with disc and a canti version.

For 2014, Fairdale is set to release their most ambitious project yet: the Goodship road bike. A race-inspired geometry, paired with Fairdale sensibilities. Utilizing the Odyssey integrated head tube, scaled for a road bike, an ENVE road fork and a custom pulled Japanese Drawnright tubeset. This tubeset is custom butted, heat treated, custom shaped and tuned to Fairdale’s specifications.

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Jun 17, 2014 37 comments
SRAM’s 2015 Hydraulic Road Brakes

The world is still a little upset over last year’s SRAM Red hydraulic disc debacle. In this video, SRAM outlines the 2015 model and its improvements.

Jun 2, 2014 Comments are OFF
Aaron’s Stinner Fundero 29′r Hardtail MTB with SRAM XO
Stinner Frameworks 29r Fundero MTB

During the Amgen Tour of California, I spent eight hours in Santa Barbara with Aaron Stinner. His framebuilding company, Stinner Frameworks has been on fire lately. From building the Mudfoot Elite cross bikes, to speaking at Mission Workshop and unveiling his newest model: the Fundero MTB.

Available in both 27.5 and 29′r these semi-custom frames are meant to take you to the trail and home again in (mostly) one piece, depending on how much you enjoy ripping. For this build, Aaron went with SRAM XO, Stan’s wheels, XT brakes and a White Brothers Loop 120mm fork but build kits are available in any group.

These frames are lightweight, come with a powdercoat, replaceable derailleur hanger and a tapered head tube. If you’re looking for a straight up, made in the USA shred sled, holler at Aaron!

After I shot photos of his workshop, I grabbed Aaron and his 29′r Fundero for a quick photoshoot at a trailhead down the block from his house… Next time, I need to actually shred this thing!

May 23, 2014 13 comments
Ben’s Ritte Vlaanderen Road
Ben's Ritte Vlaanderen Road

I’ve known Ben for years. He was a mechanic at Affinity Cycles in Brooklyn and I could always count on him for some solid commentary when I rolled through the shop. Since driving cross country with his BMX and road bike, Ben landed himself in SoCal, where he’s now racing for RITTTTAYYYYYYYYY!

Today at the Amgen Tour of California – yes, I’m still here – I shot photos of him, his Ritte / Clever donuts kit – with matching bottles – and his Ritte Vlaanderen road. I kinda like the owner holding up the expensive road bike theme going on here…

May 18, 2014 8 comments
Clement Chevrier’s PRO Trek Madone with SRAM Wireless
Clement Chevrier's PRO Trek Madone with SRAM Wireless

This is by no means a “secret”. Plenty of other sources have covered SRAM’s new prototype wireless shifting. All I’m doing here is showcasing a PRO bike that just happens to be using this new technology…

When a company goes through years of PR&D, in house testing and thorough engineering, the next phase is getting said product out on the bikes of PRO cyclists. This year at the Amgen Tour of California, SRAM unveiled a new piece of technology on the Trek Bissell Cycling Team: wireless shifting.

All I can do is show you Clement Chevrier’s Trek Madone team bike, you can make any assessments yourself. If, for example you wanted to guess what it’s like to ride it, go for it. If for example, you wanted to guess how it shifts or sets up, go for it. If for example, you think it’s “dumb” or “stupid”, by all means, you’re entitled to your opinion, but remember, you’re not PRO!

One thing I will say is that you’re in for a surprise… Thanks to Criag, the Bissell mechanic for hooking this one up!

May 17, 2014 52 comments
Custom Painted Scott Road with SRAM Red
Custom Painted Scott Road with SRAM Red

This was just one of the many cool bikes I saw today. I met Youenn Colin today very briefly. He’s a designer at Ideo and painted this bike himself. Truth told I forgot which Scott road bike model he chose to respray.

Design, paint, assemble… amazing. I love the halftone detail!

May 14, 2014 9 comments
PRO Bikes

Look, just forward to the 1:50 mark… It’s 3am and I’ve been up since 6am the previous day. You’re not gonna get a lot out of me right now.

May 14, 2014 5 comments
SRAM: Introducing the New X1 1×11 Drivetrain

SRAM is killing it this year. Now, the 1×11 system is even more affordable:

“ONE FOR ALL. From SRAM X1 comes the integrated drivetrain engineered in Germany for every rider and every trail. The simple, smart and synchronized design delivers confidence in the face of any terrain—from cross-country racing to all-mountain adventure. With our super-wide 10-42 gear range and multiple chain ring options, it’s the universal drivetrain for experienced or new-to-the-trail riders. Featuring our X-SYNC™ chain rings, optimized MINI CLUSTER™ cassette and dependable X-HORIZON™ rear derailleur, X1 puts the power of the SRAM 1X philosophy into every ride. SRAM X1. LIMITLESS.”

See more at SRAM.

May 2, 2014 13 comments