Category Archives: SRAM
This One Goes to 12: SRAM Eagle and the Stinner Prototype Hardtail MTB

Who gets the reference? It’s from the following: “These go to 11” – the hilarious excerpt from Spinaltap? Why not just make ten louder?

When SRAM’s new Eagle drivetrain was announced, it received mixed impressions. 12 speed on a mountain bike seems excessive and the pricepoint is pretty alienating. Needless to say, “the internet’s” opinion was divided. Personally, I find new tech when it comes to drivetrains the most interesting and relevant. Anything that can bring more versatility to my current rides is ok by me and hopefully, as we’ve seen in SRAM’s other products over the years, the tech will trickle down into more affordable groups like GX and NX.

So what does it have to do with a Stinner Frameworks mountain bike? (more…)

Aug 15, 2016 30 comments
Rie from Sim Works’ Hunter Cycles Woodrat 27.5″ MTB

Designing and building frames for shorter riders, particularly women can be quite challenging. You’ve got to ensure there is enough standover and leg extension without compromising the feel of the geometry too much. There aren’t a lot of production frames out there for 5′ tall women either, forcing many people to look to the custom market.

Rick from Hunter Cycles has had a long relationship with Sim Works, a component brand in Nagoya, Japan. So when Rie from Sim Works moved to Portland to open their US-distribution, Rick wanted to surprise her with a new mountain bike. There are, after all, a plethora of trails to be ridden in Oregon and California.

While visiting Santa Cruz en route to Los Angeles, Rick surprised Rie with this Japanese curry-colored Woodrat 27.5″ hardtail. Santa Cruz locals, X-Fusion sent over their Sweep fork and dropper post to offer all the squish needed for this rowdy hardtail. WTB’s KOM rims, laced to XT hubs with Trail Boss 2.4″ tires would give Rie plenty of confidence while cornering. The Praxis works Turn 1x MTB cranks with a SRAM GX derailleur keep those wheels turnin’. The SRAM Level TL brakes and GX shifters round out the build with the Sim Works Ronda Stem with the Smooth Booth Hunter bars would give her the control she needs.

Overall, this is a jammin’ bike and Rie has been loving it here in Los Angeles on our dusty trails! Don’t worry Rick, we’re taking care of her down here!

Aug 4, 2016 17 comments
SRAM Eagle 1x

So… what exactly is SRAM Eagle? You’ll have to head over to SRAM to find out! Ok, ok. It’s a 12 speed MTB group with a 10-50t cassette and even lighter components. Damn…

Mar 24, 2016 23 comments
2016 NAHBS: English Ombré Road with SRAM Red eTap Re-Up

Looks like we figured out why the original post wasn’t displaying for you during our initial NAHBS coverage, so without further ado…

Let me give you a background real quick: Oh my oh my. I’ve never had the opportunity to photograph an English before, so when I saw this one sitting in the ENVE booth, I had to snatch it up while I could. Let me tell you, getting this bike to stay put while I was setting it up in my photo studio was nerve-wracking. This bike was so well balanced that I couldn’t get it to sit still.

Anyway, onto the bike. English‘s bikes are some of the most beautiful machines to grace the halls of NAHBS each year and this one is no exception. With a clean ombré paint job, flat mount disc rear end, ENVE wheels, SRAM RED eTap and an elegant internal routing port at the head tube, this bike turned heads and sparked conversations as I wheeled it back to my studio.

Bravo, English on making my absolute favorite road bike of the show so far!

Mar 17, 2016 9 comments
The First Titanium Geekhouse

Sometimes you need a reboot and for the team at Geekhouse, that includes not only a new logo (designed by the Boston-based Monica Hargrove,) but a new material. Marty Walsh has been building with steel for what probably feels like an eternity for him and in that time, he’s made the point to express an interest in titanium frames to me. Needless to say, I wasn’t surprised when this bike rolled through my inbox yesterday…

This disc road was built for the New England Sram rep, Andy Ewas. Which is probably the reason for the extensive SRAM and Zipp kit. On this build, you’ll spot the new Sram Red eTap and Zipp 303 Wheels with a Zipp cockpit.

Paint design on the frame is from the one and only Jordan Low at Hot Tubes. It features a Metallic Graphite Grey to Raw Ti fade. This is overlapped with a Candy Red to Blue over Raw Ti, revealing the welds underneath the paint. I.e. it’s fire!

See more of this beautiful bicycle below and hopefully, we see more titanium coming out of Geekhouse in the near future!
(more…)

Mar 17, 2016 23 comments
One Day at SRAM

As an ex-architect, I love what Perkins+Will did with the interiors at SRAM’s headquarters in Chicago. This is a great watch for those of us who have never taken a tour of the facilities.

Mar 13, 2016 4 comments
SRAM’s Steps to the Top with Ty from Golden Saddle Cyclery!

I’d say this sums up our good friend Ty!

“Ty Hathaway, a tall, soft-spoken Californian who co-owns a bike shop, Golden Saddle Cyclery in Los Angeles, has made a life of things on two wheels. He’s been photographed for BMX magazines enough that he’s forgotten exactly which ones — and which issues. He’s been featured in clothing and helmet ads on road bikes. His Instagram feed is a visual catalogue of seemingly constant bike trips with like-minded friends. And in 2014, Hathaway re-discovered mountain biking and took on the rugged Trans Provence stage race in France, where he finished as the top-placing American. And his mountain bike jones was re-lit.”

Check out more at SRAM!

Mar 7, 2016 5 comments
SRAM Introduces their Level XC Brakes

Love your Guide brakes on your trail bike but want something a little less aggressive on your XC rig? That’s where SRAM’s Level brake comes in. All the technology that went into the Guide line, in a package suited for XC rigs. Best of all, Level comes in five different models, depending on your budget. See more at SRAM.

Feb 23, 2016 2 comments