Category Archives: SRAM
2016 NAHBS: English Ombré Road with SRAM Red eTap Re-Up

Looks like we figured out why the original post wasn’t displaying for you during our initial NAHBS coverage, so without further ado…

Let me give you a background real quick: Oh my oh my. I’ve never had the opportunity to photograph an English before, so when I saw this one sitting in the ENVE booth, I had to snatch it up while I could. Let me tell you, getting this bike to stay put while I was setting it up in my photo studio was nerve-wracking. This bike was so well balanced that I couldn’t get it to sit still.

Anyway, onto the bike. English‘s bikes are some of the most beautiful machines to grace the halls of NAHBS each year and this one is no exception. With a clean ombré paint job, flat mount disc rear end, ENVE wheels, SRAM RED eTap and an elegant internal routing port at the head tube, this bike turned heads and sparked conversations as I wheeled it back to my studio.

Bravo, English on making my absolute favorite road bike of the show so far!

Mar 17, 2016 9 comments
The First Titanium Geekhouse

Sometimes you need a reboot and for the team at Geekhouse, that includes not only a new logo (designed by the Boston-based Monica Hargrove,) but a new material. Marty Walsh has been building with steel for what probably feels like an eternity for him and in that time, he’s made the point to express an interest in titanium frames to me. Needless to say, I wasn’t surprised when this bike rolled through my inbox yesterday…

This disc road was built for the New England Sram rep, Andy Ewas. Which is probably the reason for the extensive SRAM and Zipp kit. On this build, you’ll spot the new Sram Red eTap and Zipp 303 Wheels with a Zipp cockpit.

Paint design on the frame is from the one and only Jordan Low at Hot Tubes. It features a Metallic Graphite Grey to Raw Ti fade. This is overlapped with a Candy Red to Blue over Raw Ti, revealing the welds underneath the paint. I.e. it’s fire!

See more of this beautiful bicycle below and hopefully, we see more titanium coming out of Geekhouse in the near future!
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Mar 17, 2016 23 comments
One Day at SRAM

As an ex-architect, I love what Perkins+Will did with the interiors at SRAM’s headquarters in Chicago. This is a great watch for those of us who have never taken a tour of the facilities.

Mar 13, 2016 4 comments
SRAM’s Steps to the Top with Ty from Golden Saddle Cyclery!

I’d say this sums up our good friend Ty!

“Ty Hathaway, a tall, soft-spoken Californian who co-owns a bike shop, Golden Saddle Cyclery in Los Angeles, has made a life of things on two wheels. He’s been photographed for BMX magazines enough that he’s forgotten exactly which ones — and which issues. He’s been featured in clothing and helmet ads on road bikes. His Instagram feed is a visual catalogue of seemingly constant bike trips with like-minded friends. And in 2014, Hathaway re-discovered mountain biking and took on the rugged Trans Provence stage race in France, where he finished as the top-placing American. And his mountain bike jones was re-lit.”

Check out more at SRAM!

Mar 7, 2016 5 comments
SRAM Introduces their Level XC Brakes

Love your Guide brakes on your trail bike but want something a little less aggressive on your XC rig? That’s where SRAM’s Level brake comes in. All the technology that went into the Guide line, in a package suited for XC rigs. Best of all, Level comes in five different models, depending on your budget. See more at SRAM.

Feb 23, 2016 2 comments
Matt’s Titanium Stinner Tunnel Hardtail 29’r with a Razzle Pike

Titanium makes for a great off-road material. The tubing diameters are oftentimes larger than steel resulting in a ride quality that’s unprecedented. For Santa Barbara’s Stinner Frameworks, titanium was the next logical material to learn how to tig weld. Their shop now offers titanium road, touring, road and mountain bikes, with Matt’s being one of the recent beasts to be born.

Keeping the Tunnel 29’r frame raw, it’s offset by the razzle-painted Rock Shox Pike fork, Jones wheels, SRAM 1x drivetrain, internally-routed Reverb dropper and a Thomson cockpit.

Matt grew up riding MTBs in Topanga and Calabasas as a kid but hadn’t touched one in over 14 years. This bike will be the catalyst to get him back on the trails in Santa Barbara and hopefully he’ll be shredding with us when he comes home to Los Angeles over the holidays.

For those of you unfamiliar with Matt’s work, he’s the photographer for Stinner Frameworks and goes by the handle @HazardousTaste on Instagram. I highly suggest you give him a follow!

Jan 5, 2016 16 comments
Tyler’s Electric Mexican Blanket Sunday Driver Chromag Road Bike – Ross Measures

Tyler’s Electric Mexican Blanket Sunday Driver Chromag Road Bike
Photos by Ross Measures, Words by Tyler Morland

The idea was simple: Create a “Sunday Driver” of sorts. I took inspiration from a bike I was currently riding and blended it with that taste I have for old Ritcheys. My dad has this old Ritchey Timberline comp and I always loved the Fillet brazing look and feel. So Ian Ritz at Chromag Bikes and I started the conversation and we talked about every detail. We used raw material that Chromag had in stock and used something that they have refined for a couple of years, like the drop outs and generally put it through the process that all Chromag frames go through. The head tube was machined in shop and follows the taper of the fork. A real pain in the ass to make. Then, we chose curved seat stays to give it that plush steel ride.

He had no idea it would be this long of a process and neither did I. We roped in Chris Dekerf for the internal routing and brazing. North Shore Billet for the machined parts and sent the completed frame in for a crazy paint job at Troy Lee Designs. I visit TLD once a year for various reasons and those guys are just a bunch of beauties. I’ve been part of the family over at TLD FOREVER and this was a great conversation with a legendary painter… Why not electric Mexican blanket?

The build kit was a no-brainer. That just goes with the territory – All SRAM everything. I still can’t decide if I go ZIPP 303 or 202.

Basically, its special and part of my weird collection… Forever.

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Follow Ross on Instagram and follow Tyler on Instagram and special thanks to Morgan Taylor for coordinating this post!

Oct 29, 2015 35 comments
My Rusty n Dusty Rat Rod Titanium Firefly Disc All Road

Cycling is an experience that should continue to mature overtime. I’m weary of people who stand firm in their ideologies, rest on laurels and refuse to embrace the “new,” especially when it comes to riding bikes. Look, it’s not that hard to have fun. Opinions can change with experience, its normal. Embrace it.

For the past two years, I’ve been planning both financially and functionally for this bike. Something I’d encourage everyone to do with a custom machine. Don’t just jump in head first without doing research and saving your money. The last thing you want to do is to take a financial hit once the final invoice comes in.

You see, I knew I wanted a Firefly. I kind of felt like that brand and my own brand have grown together over the years. When Jamie, Tyler and Kevin started the company, it had a breath of energy, creativity and their final products all expressed experimentation. Those guys can make anyone a dream bike but deciding what kind of bike is a challenge. Part of my apprehension was not only where I felt like cycling’s technology was heading, but where my own riding would be taking me over the next few years. (more…)

Oct 19, 2015 80 comments