Category Archives: Specialized
Mission Workshop: Ask a Founder – Mike Sinyard
AskAFounder

October 10th brings about yet another Ask a Founder event at Mission Workshop. This time, it features Mike Sinyard of Specialized Bicycles.

“The Founders Event was created in effort to pull the curtain back and learn more about cycling brands that we respect. We as an industry tend to focus on the stunning finished parts but not as much on the struggle it takes to get there. For the event we simply turn the cameras on, step back and watch the story unfold. We cover the inspiration behind ideas, the projects that never got off the ground and everything in between.

For our fourth installment of this project we present to you the relatively unknown founder of one of the cycling world’s leading innovative forces. Mike Sinyard of Specialized will now take your questions. Join us Saturday October 10th at 7PM PST to watch Mike live on Bikemag.com. Be part of the event by asking Mike a question via Twitter using “#AskSinyard” as the hashtag. Live audience space is limited, if you can make it to Mission Workshop San Francisco, email [email protected] for a seat.”

Sep 21, 2015 Comments are OFF
Dan Hughes’ Mothra Crux for Gravel Worlds
Copy of Full Frame 2 (1 of 1)


Photos by Chris Riekert

The thing I admire about bicycle painters and designers in general is the ability to look at life’s struggles, or challenges as inspiration. In competition, it’s easy to get lost in the ferocity of rivalry. You can let it psyche you out, or take it as it comes. Here’s a back-story to this frame:

“Whats the point of racing without rivalry? In 2014, Dan Hughes of @sunfloweroutdoorandbikeshop and Yuri Hauswald (@yhauswald) were introduced as the “Mothra and Godzilla of cycling”. This weekend Dan and Yuri are going head-to-head at the Unofficial Gravel World Championship in Nebraska and to commemorate Dan’s winged persona, @swiznooski, dreamed up this metal-flake clad motif. Good Luck to the guys this weekend! And Yuri, you’re going down!”

See more photos of this insane project below… (more…)

Aug 21, 2015 8 comments
Yonder Journal’s Piute Pass Has Begun
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The gang took to high Sierra in their latest excursion, which coincidentally still had snow at altitude. Snow and rain. Did I mention it’s still cold up in those parts? Day 01 seems like a cake walk compared to what they’ll experience later on in the trip, so head over to Yonder to read all about it, while their bikes are still in one piece…

Jul 8, 2015 Comments are OFF
Futurism and the Specialized Enduro Expert Carbon 29 – Kyle Von Hoetzendorff
Futurism and the Specialized Enduro Expert Carbon 29

Futurism and the Specialized Enduro Expert Carbon 29
Words by Kyle Von Hoetzendorff, photos by Ethan Furniss

Before we begin let me give you a little background about who I am and how I found myself writing this review. I grew up in Bishop, CA. I raced mountain bikes there as a kid. Then I stopped, the reason is a tired story, and one that you have most likely heard before, it has to do with hormones, cars, beers, and girls. When I moved to Santa Barbara, CA to attend college and I started working at a shop called Velo Pro. This is where I started riding downhill bikes. Then I stopped, did some rock climbing, school, babe chasing, etc. A decade ago I moved to Portland, OR and once again I found myself at a shop, working at the Fat Tire Farm and riding downhill bikes. This is where it gets interesting. First came seat droppers and with it a yearn to explore more trails. I started riding trail bikes, then picked up riding road bikes and cross bikes. For the past three years I worked for Chris King, and my job gave me the chance to ride a wide variety of bikes. Through mutual friends and shared adventures John and I became friends and I have been lucky to post a couple rides and adventurers all the while sharing with him some of my favorite MTB videos and articles from around the web. It turned out that John needed a bike reviewed, so here I am. Lets get started.

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Jun 22, 2015 9 comments
Ben’s Koi Dreamin’ Schemin’ Specialized Crux SSCX
Ben's Koi Dreamin' Schemin' Specialized Crux SSCX

As I’m pedaling away from Mellow Johnny’s on Ben’s bike to photograph it, I couldn’t help but try to think of some clever way to describe it or at least the back-story. These days, custom paint is divided into a few categories with the most prominent being either high-concept or merely aesthetic. Truthfully, I’m not sure where this one sits on that spectrum.

When I look at this orange, yellow and black steed, it reminds me of some menagerie. It was painted by Dustin at Violet Crown Finishing in Austin, Texas. Close my eyes. Open them. I see a koi fish. Or a tiger. Moreseo, a koi though. Perhaps it’s the sparkles? Tigers don’t have sparkles. Was that Dustin’s inspiration? Who knows. Ben, the owner (a mechanic at MJ’s) has a lot of traditional Japanese tattoos.

When you ride a bike like the Specialized Crux, it’s hard to stand out from the other fish on the field. They’re literally a dime a dozen. Affordable, performance-minded, lightweight and they look great, right out of the box. Sometimes though, you want something a little more flashy, without springing for a custom frame.

The frame was a cheap pickup, actually a trade. The Giant wheels came from a friend, for free. The rest of the parts were scrapped from a free bin, save for the Pro cockpit and post. I don’t want to tell you how much money Ben has invested in this frame, because it’ll make you mad. That and his friend Dustin wanted to really paint a bike.

You don’t need to go custom to have the custom experience. Painters are just as talented as builders and they have the ability to transform even a bike like the Specialized Crux into something that will truly stand out from the other fish in the school.

Case in point… wow.

Jun 11, 2015 22 comments
Yonder Journal: Sunchuli Pass – Lord Nerd Beta
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While the first day of the Sunchuli Pass’ coverage focuses mostly on gear and bikepacking check lists, there are a lot of excellent passages like the following:

“We went to Bolivia because of the mines.

Everywhere else in the world roads go where roads go and trails go where trails go. There is very little confusion about which is which, and it’s clear where one ends and the other begins. Roads are wide, paved or graded, and maintained to some degree. Trails get rad. In Bolivia, because of the mines, the situation is more fluid.

If gold was discovered on the top of Mt Whitney, and California didn’t give a fuck about large scale mining and environmental stewardship because it was the poorest country in South America, somebody with three snow shovels lashed to the front of a minivan would figure out how to build a road to the top. Now imagine thousands of Whitneys, only 40% taller, steeper and more rugged. That’s the Cordillera Apolobamba.

That’s why we went to Bolivia. To ride a network of the world’s most ambitious, ludicrous roads. Roads that defy physics. Roads that weave throughout an ancient and venerable Alpine Wonderland that is currently transitioning into to Tolkien’s Mordor.”

Like this? I do. If you do, you can continue reading more from Yonder Journal’s recent excursion to Bolivia. There’s also a great list of what kind of gear to carry and how in this post. I can’t wait to find out if they finished the damn ride this time. Also, how fuckin’ metal is that poster?!

May 21, 2015 4 comments
Taking on the #FlowShiv – Chris Riekert
HT Profile

Taking on the #FlowShiv
Photos and words by Chris Riekert

Here in the hallowed halls of the big red ‘S’; you know, the Death Star of the cycling world… you might be surprised to see there are some real people roaming around. Real people that are, first and foremost, big fans of bikes.

People like my buddy John Friedrich, the only man I know who would happily talk about the different weights of DOT brake fluid and what they offer to the rider, literally, until you’d choose water boarding over continuing the conversation… Or like our mechanic Patrick “Tree” Miller who seems like someone delivered to earth in one of those rescue pods shot through space as the planet Krypton went through nuclear collapse. Patrick is the NICEST most willing to help person I’ve ever met… and yes, he is a bicycle mechanic! How about that?

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May 14, 2015 20 comments
Trail Hunter in the Sawtooth Range

One of the nicest guys in mountain biking, Matt Hunter takes to Sun Valley’s high elevation singletrack with his buds. Whether you’re into covering a bunch of distance on a huge loop or setting up a base camp and doing day trips, Idaho’s Sawtooth National Forest is a bucket list riding destination.

Apr 21, 2015 Comments are OFF