Oh you 21st Ave guys are so funny…
Paul Sadoff is a character. His personality has a patina. One that’s formed over years of racing pedigree and loud music. The name of his company was derived by the B-52′s billboard hit but before Paul would name his brand Rock Lobster, he had to have built a MTB first. “I couldn’t call it Rock Lobster if I didn’t have a MTB” Paul said when asked about the origins of his namesake… Then he built a MTB and the world changed for the frame builder.
The logo was even derived from MTB riding. Those blocks holding the letters represent rubble falling down the trail as you’re riding…
His frames have always been some of my favorite in the industry. These no-nonsense bikes are straight-forward, tig-welded masterpieces. Yes, utilitarian art – I’m standing by that phrase. Paul builds each frame in an industrial building within the Santa Cruz city limits. His own space is literally littered with cycling memorabilia from the past twenty years (even longer?) and is a gold mine of interestingness.
From track to TT, each of Sadoff’s frames bear some uniqueness and have a story to tell. Even the various crash-replacements…
While I was in town for the Giro #SantaCruzEffect, our group of 10 journalists swung through Rock Lobster to see Paul and his space. It was probably one of the most rushed Shop Visits I’ve done to date, but I managed to gain some understanding as to how Paul works and what makes Rock Lobster tick… Check out a narrated Gallery for more!
One of my favorite shops, Blue Lug from Tokyo, visited one of my favorite US-made component companies, Paul, right after NAHBS. I’ve yet to spend time in Chico with the crew from Paul, but these photos make me feel like I was there. Thanks Blue Lug!
See more at the Blue Lug Flickr!
This is a great watch. Jonathan at Bluegrass Bicycle Company looks like he’s living the dream.
While I was in Minneapolis for Frostbike, we spent some time at Angry Catfish, one of my favorite bike shops in the US. As I’m walking around looking at all the winter apparel (we don’t get a lot of that stuff in Texas), I noticed this stunning A-train Cycles road bike on display. It turns out, Alex from A-train is a part time mechanic at the shop and built this beaut to display in the store (and to sell).
Dura Ace, Thomson, ENVE, DT Swiss… what else could you ask for? Complete as shown, the bike will cost you $9,500. Holler at Angry Catfish for ordering information.
Oh and see more of this stunning road machine below!
Chris Kelly of Topanga Creek Cycles – aka the best MTB shop in America – lays it all out. LISTEN TO HIM PEOPLE. Support your local bike shop!
“I don’t know the answers”… so good!
Here’s a video showcasing Kinfolk‘s new space at 94 Wythe in Brooklyn. I can’t wait to see this in person and I’m so stoked for the guys!
There are now two King Kogs, one in Oakland and one in Brooklyn. To celebrate the re-opening of the Brooklyn shop, they’ve posted these new pocket tees. Head over to swoop.
Out of all the European frame builders, this name in particular resonates with me, as well as a majority of the rando crowd. Alex Singer’s shop in Levallois-Perret, Paris, France has become a mecca for cycling tourists. Kinoko cycles recently visited Singer’s shop and took some photos. See more at the Kinoko blog!
I’ve always admired Velo Cult’s branding and my San Diego Velo Cult patch is still one of my favorites. Since moving to Portland, the guys haven’t re-issued any of them, until now. Velo Cult has four new patches. Just follow them on Instagram @VeloCult and email Info@Velocult.com to pick one up for $5 or all four up for $15.