What on Earth is this? Looks like some kind of purple rain… I wonder whose fork that is? Death Spray, once again delivering the goods.
Photo by Francesco Dolfo
David at Death Spray Custom does it again! This killer neon fork looks great on Marco’s Cinelli with ENVE and SRAM Red. Head over to the Death Spray Custom blog for more photos.
What do I even say about the work of Death Spray Custom? Never heard of it? You should head over to David’s new site, where the pictures do plenty of talking. Wow dude… such a comprehensive catalog of work!
David at DSC just posted this bit of radness for sale on his new webshop. If you’re into it, you better act now, because there will only be one made.
Social media has done a great deal for the cycling industry. One of which being a platform for people who are movers and shakers, who might have not had a readily-accessible forum before. The two parties involved with this post in particular have created some stellar work in their day and if anyone has the right to have their opinions heard, it’s them. I saw this on Garrett Chow’s Instagram and had to post it up:
“From the paint-booths of @deathspray and @garrett_chow:
Hey Cycling-Industry! With the trade-show season upon us, it’s our guess that a great many in your employ are feeling the annual, dread pall of humiliation and embarrassment with your ‘little problem’: Shit Colors and Graphics, and weak product-offering. That twinge of, “oh fuck, I donno know — just make everything black, red, or white”. And, the tiresome, nagging itch of, “put three stripes on it, and call it a day”, needn’t be suffered nor endured any longer. These ‘strategies’ never hide the fact that your bikes are inane, open-tooling, off-the-shelf death-traps, anyway. And, no amount of voice-conferences, consultants, or Power-Point presentations will ever change this, either.
Adding insult to injury, the small company two booths over, who invested 1/23rd the cost of your ‘clever’ marketing-budget on their talented, appreciated and fairly-compensated designer (and not a color-blind engineer moon-lighting as your ‘de-facto design team’–the one with an iMac and a dog-eared back-issue of IdN Magazine on his desk), is literally KILLING your 2014 line-plan with one hand tied behind its back. Your self-congratulatory back-slapping echoing throughout the exhibit-hall–like so many floundering, dying fish gasping their last breaths–belies the fact that the death of our beautiful industry is precisely where your pedestrian products are taking us.
So, here’s your escape plan for model year 2015: Please, put down the golf magazine just long enough to write an email to: email@example.com and, firstname.lastname@example.org IT’S REALLY, /REALLY/ THAT EASY! We are here for you –and with love, D & GC”
As someone who also works freelance and constantly finds himself frustrated with the lack of creativity in cycling, I can commend these two…
Like a true artist, each and every piece that leaves Death Spray Custom has a concept, or a story behind it. When you first see this Stanridge Speed Highstreet, however, you might just end up scratching your head. Even though the concept is crystal clear. Let me elaborate.
A few years ago, when Dan Chabanov first received his Highstreet to race at the Red Hook Crit, the initial reaction someone had to the frame was “that’s not steel”. All it took was a magnet to prove it was, in fact, steel. When I walked in the doors at King Kog hours later, the magnet was still on the seat tube. Adam from Stanridge told David at DSC and he went wild with it.
Simple enough right? That’s the beauty of true art. It’s simple. The execution though, must be flawless and this bike is just that. Flawless. Well, that was until it flew over the barricade at the Red Hook Crit Navy Yard!
This machine has seen its share of races, spills and thrills. It’s not a wall-hanger, it comes alive at the Red Hook Crit. If you’re going to be at the Red Hook Crit Milan or Barcelona, you’ll be able to catch this bike in person. If not, see more in the Gallery!
Photo by Mitch Payne
How could I not re-post this rad photo from Death Spray Custom?
Here’s a little teaser of what to expect from the Stanridge Speed team at Red Hook Crit this year. I’m sure you’re wondering why there are magnets all over the skinsuit but you’ll have to wait for the story… Let’s just say Death Spray Custom went all out with this one and Endo‘s delivering the goods.