Hypebeast recently went to London and visited the Oakley In Residence space where they interviewed Chas from Mash. Check it out.
Cycling isn’t a new thing for Oakley. As a company, they didn’t see a potential market and invent a legacy or shift marketing dollars in order to tap into it. From supporting Greg Lemond back in the day to working with Mark Cavendish on modern eyewear. They’re an iconic staple heavily vested in creating not only performance eyewear for professional athletes, but supporting scenes and dare I say cycling’s outlying “cultures.”
Their In Residence spaces are designed around a specific use or program. It began in Los Angeles with a Studio, which centered around the art surrounding LA skateboarding and has now moved onto London, where the In Residence Workshop operates as a hub for cyclists.
Nestled on Exmouth Market, a small one-way street that shuts down to vehicular traffic at night for the pubs and restaurant patrons to enjoy, the Workshop is an ideal pre or post-ride meet up. There’s coffee by Prufrock, exhibitions by Spoke London, free Seabass Cycles-operated mechanics area, maintenance workshops with the London Bike Kitchen, weekly rides by East London Fixed, movies by the Bicycle Film Festival and yes, free wifi.
In the world of beausage and bicycles, you’d be hard pressed to find a better catalyst than a street-racing track bike. Or even a bike messenger’s work horse. When you combine the two…
This Legor Cicli track bike was first featured here back in 2011 at NAHBS in Austin. Originally owned by John Taki and was just recently passed down to Chas, it’s seen its share of street wear and tear. Fit with Omnium cranks, a 44RN camo chainring and Essor wheels, it has the mean stance of a race machine, with a lot of that special pista patina we’ve all come to admire.
Chas was in London to do a panel with Oakley at their In Residence space, so in-between his busy schedule, I took this bike outside to document it. There’s something special about a track bike in a city like London… and I love it! Oh and that cup in the spokes? Chas didn’t want to litter when he finished his beer.
On the way back home from Italy, I swung through London to catch up with my friends at Oakley who have just opened their Oakley In Residence space. After a quick tour of the locale and a brief meet and greet with a few athletes, Chas from MASH and I convinced multi-Olympic gold medalist Victoria Pendleton to step outside and take a #HardstyleWednesday photo.
My mind is blown… As always, there’s more to come!
Last week in San Francisco, Oakley, Mash and Greg Lemond organized a group ride strictly via social media. We all posted about it, encouraging people from all cycling backgrounds to come along for a chill, no drop ride and crossed our fingers. Would 15 people show up? 20? No one was certain and all we knew was that we’d begin our little jaunt on Market Street at the Oakley store… (more…)
“What started off as a way to pay the rent in San Francisco, soon turned into a new way of life for Chas Christiansen. Messenger cycling opened up a world of opportunity and introduced Chas to an international community of like-minded people. Taking his bike everywhere that he goes, travelling the globe in search of new people, cultures and experiences.”
Nice one, Oakley.
For the most part, I only wear sunglasses on the road, at least here in Austin anyway. With all the sharp, spiky plant life here, sometimes I’d force myself to wear eyewear but was never 100% content with it. I’ve always had an issue with how sunglasses read the splotchy light found in the woods on my local trails. It was either intense and white, or shaded and dark, leaving little to no middle ground or time to adjust and it was difficult to make out details.
A few of my friends here started wearing these Oakley Prizm Trail sunglasses and swore by them for trail clarity, so I picked up a pair. Sure enough, after wearing these glasses for a few rides, the difference was clear. Let me clarify that, they made a huge difference. Oakley achieves this through a material they call Plutonite and while it sounds like a marketing ploy, the performance backs it up incredibly well.
Sean from Team Dream recently visited Garrett at Strawfoot and came across a neat project he’s working on with Oakley. These small tool pouches have a ratcheting wrench and a Crankbrothers tool. They’ll fit in your pocket, or your bag. Unfortunately, these aren’t for sale. Not yet anyway. Hopefully that’ll change!
Check out how the whole thing comes together in this Gif that Sean made.
It’s not everyday you see Chas on his track bike and Mark Cavendish in a wind tunnel featured in a video… Check out more information at Oakley.
I have these and they look so damn good… I even gave FYXO the Eyeshades, since I couldn’t pull them off.