After dominating the cycling eyewear market for decades, Oakley has decided to throw their hat, err helmet into the apparel and accessory ring. With multiple cycling kit designs, gloves, packs and three helmet designs, Oakley hopes to bring something for everyone with this new launch, from the aero-roadie to the all-day endurance road bike dirt rider. This entire collection will be available in February 2018. Check out more colors and helmet designs below and see more at Oakley. (more…)
For fans of the Tour, Oakley just released a commemorative pair of Radar Pace sunglasses, complete with unique Prizm lenses, overlayed with the Tour’s logo. Your local Oakley dealer should have these in stock now, if they don’t you can order them and check out more information at Oakley. For fans of the Jawbreaker, Evzero and Radar Path models, don’t fret, there are special Tour editions of those too.
This video was created by the creative team at Steel Magazine for Oakley and features three riders, Charles, Mattews and Sven. Each are shown riding the streets of Paris, in contrast to racing the painful roads of the Paris-Roubaix in adverse weather conditions…
Each piece of eyewear in the Green Fade Collection is unique, be it the EVZero, Jawbreaker, Radar EV, Flak 2, Radarlock or Frogskins, these sunglasses are all hand-painted by professional athletes. Check out more information and stock at Oakley.
Oakley followed Chas as he rips through SF on his brakeless track bike. Watching this guy ride is like watching a downhiller take on a World Cup. So smooth and in control at all times. Good stuff guys!
Hypebeast recently went to London and visited the Oakley In Residence space where they interviewed Chas from Mash. Check it out.
Cycling isn’t a new thing for Oakley. As a company, they didn’t see a potential market and invent a legacy or shift marketing dollars in order to tap into it. From supporting Greg Lemond back in the day to working with Mark Cavendish on modern eyewear. They’re an iconic staple heavily vested in creating not only performance eyewear for professional athletes, but supporting scenes and dare I say cycling’s outlying “cultures.”
Their In Residence spaces are designed around a specific use or program. It began in Los Angeles with a Studio, which centered around the art surrounding LA skateboarding and has now moved onto London, where the In Residence Workshop operates as a hub for cyclists.
Nestled on Exmouth Market, a small one-way street that shuts down to vehicular traffic at night for the pubs and restaurant patrons to enjoy, the Workshop is an ideal pre or post-ride meet up. There’s coffee by Prufrock, exhibitions by Spoke London, free Seabass Cycles-operated mechanics area, maintenance workshops with the London Bike Kitchen, weekly rides by East London Fixed, movies by the Bicycle Film Festival and yes, free wifi.
In the world of beausage and bicycles, you’d be hard pressed to find a better catalyst than a street-racing track bike. Or even a bike messenger’s work horse. When you combine the two…
This Legor Cicli track bike was first featured here back in 2011 at NAHBS in Austin. Originally owned by John Taki and was just recently passed down to Chas, it’s seen its share of street wear and tear. Fit with Omnium cranks, a 44RN camo chainring and Essor wheels, it has the mean stance of a race machine, with a lot of that special pista patina we’ve all come to admire.
Chas was in London to do a panel with Oakley at their In Residence space, so in-between his busy schedule, I took this bike outside to document it. There’s something special about a track bike in a city like London… and I love it! Oh and that cup in the spokes? Chas didn’t want to litter when he finished his beer.
On the way back home from Italy, I swung through London to catch up with my friends at Oakley who have just opened their Oakley In Residence space. After a quick tour of the locale and a brief meet and greet with a few athletes, Chas from MASH and I convinced multi-Olympic gold medalist Victoria Pendleton to step outside and take a #HardstyleWednesday photo.
My mind is blown… As always, there’s more to come!
Last week in San Francisco, Oakley, Mash and Greg Lemond organized a group ride strictly via social media. We all posted about it, encouraging people from all cycling backgrounds to come along for a chill, no drop ride and crossed our fingers. Would 15 people show up? 20? No one was certain and all we knew was that we’d begin our little jaunt on Market Street at the Oakley store… (more…)