Category Archives: helmets
Giro Announces Partnership with Multidirectional Impact Protection System – MIPS Technology

This is a game-changer for sure. MIPS’ slip plane technology is backed by science and is changing the helmet market. Giro noted this early on and began working with MIPS on new helmets for late fall 2014…

“Giro Sport Design has announced a new partnership with MIPS Technologies. After years of collaboration researching and validating new technologies to further reduce impact energy, Giro will introduce new helmets in three key categories (Road, Mountain and Urban) that employ Multidirectional Impact Protection System (MIPS) slip plane technology. The Sutton MIPS, Feature MIPS, Feather MIPS, Savant MIPS and Sonnet MIPS will be available worldwide in late fall 2014.”

Check out the full press release, including pricing and model breakdown below.


Aug 26, 2014 13 comments
Specialized: Color Dipped Collection Part 01
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To keep your summer bright for the next three months, Specialized will be offering a “Color Dipped Collection“, featuring three products, all washed with the same color. The first month being chartreuse and I’m guessing a blue and a bright red or orange will follow.

See the full offering below and head to your local Specialized shop to order this limited edition set.


May 6, 2014 5 comments
Met Helmets: We Are Italian

This is perhaps one of the most beautiful cycling videos I’ve seen all year and it doesn’t hurt to have such great people in it! Juliet Elliott and Dave Noakes and got to ride in Talamona, a small town in the heart of the Italian Alps, where Met is based.

Mar 6, 2014 9 comments
ICEdot Crash Sensor for Helmets

ICEdot was at Frostbike and while I didn’t spend a whole lot of time looking at it, it caught my attention. I ride by myself almost always, as I’m sure most of you do too. What’s your take on this?

Feb 28, 2014 4 comments
Giro First Friday 50: Pink Aeon Leader Helmet
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I’ve missed posting about the past few Giro First Friday products but these Pink Aeon Leader Helmets look great:

“The ultimate cycling helmet combines a lightweight feel with a skull-hugging fit and robust protective capability. It puts the wind to work for you, keeping you cool and comfortable no matter how far or fast you ride. And it practically disappears when you put it on. That helmet is the Aeon. Our premium performance helmet designed to meet the demands of the world’s most iconic roads and best riders.

A version of this stunning pink and rhodamine colorway was first seen last year at the Giro d’Italia, on the heads of race leaders including overall winner Ryder Hesjedal of Team Garmin-Sharp. It is now available to you, our fans, in a limited quantity on Facebook.

We produced 50 of these worldwide, and when they’re gone they’re gone for good. Unless you’ve got what it takes to earn one on the road… ”

Pick one up at the Giro Facebook Store here,  and for Mobile check-out go here.

May 3, 2013 Comments are OFF