Category Archives: giro
Red Hook Crit Brooklyn No 7 Gloves
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Each year, the Red Hook Crit rolls out some pretty great products to coincide with their races. The newest being these No 7 Keirin-inspired gloves by Giro. Pick up a pair at Red Hook Crit.

Apr 22, 2014 Comments are OFF
Giro’s Santa Cruz Effect Two Day Ride
Final stretch!

Santa Cruz is a city that never disappoints. No matter what the occasion, I have a blast riding my bike. So when Giro invited me along to their Santa Cruz Effect media event, I gladly accepted.

Even though we were on a pretty tight schedule, we had two days of riding bikes in the woods and coastal roads of NorCal to look forward to. That meant we were to expect a lot of temperature fluctuations throughout the day, the perfect climate for merino wool.

The group included men and women, from all over the world, all of which were related to the cycling industry in some way. We had some locals with us, including Todd from Black Cat, Jeff Traugott, Jake from Steel Wül, along with a few Giro employees. Those dudes put on one hell of a ride, taking us through some great roads and down some incredibly fun (i.e. sketchy) descents.

Here’s our Strava from Day 1 and Day 2 for those interested in a route. I highly suggest doing this as a one-day loop. We were taking it chill…

Check out some narrated photos in the Gallery!

Tools of the trade:
Yashica T4 / Porta 160

Apr 15, 2014 15 comments
Gettin’ the ‘Gram
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I can’t help myself. Even when there’s an event photographer, I always carry a camera. In this case: my Yashica T4 in my artisanal fanny pack and my 5Dmkiii in the support car. Santa Cruz, you were a blast. I can’t wait to see my developed film.

Anyone else seen that wild 3-story tree house before? So crazy!

Apr 10, 2014 Comments are OFF
Todd from Black Cat Had a Trail Friend Today
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Today we went on an insanely fun ride from Giro’s HQ through Mount Charlie, Highway 236 and now, we’re in cabins on the coast where we’re staying the night… As always, there’s more to come but for now, here’s a banana slug that enjoys Black Cat fillet brazed stems.

Apr 8, 2014 2 comments
Giro’s Australian Adventure

I’m just amazed that Giro didn’t get attacked by Drop Bears or Hoop Snakes while making this video. I’m confused about one thing though: where is Adam’s gold speedo?

Anyone else want to go rip through ‘roo country after watching this?

Apr 3, 2014 1 comment
A Look at the 2014 Giro New Road Mens and Womens Collection
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After the first year of Giro’s New Road line, a call was heard from the masses. Women wanted in on the line. Giro wanted it to be good though and rather than simply altering the current men’s lineup to fit women, they hired a female clothing designer and started from scratch.

For the 2014 Women’s New Road photoshoot, Giro picked a group of women ranging from a US National CX Champ, to a leader in advocacy and other figures in the industry. Their intent was to show a range of body types, personalities and styles to convey authenticity to women, and fits many styles. A female photographer, Michael Crook also shot the entire lookbook.

For the 2014 men’s line, not much changed as the classic pieces were established in the first season. However, the outerwear got a few new pieces including a wind vest and jacket, along with more layering options for brisk morning rides. All men’s photos were taken by Chris Milliman.

The 2014 Giro New Road line contains both casual and performance-minded pieces, for men and women, along with their California Collection: garments made by hand in California.

Eric Richter from Giro sent over a collection of photos from the lookbook, showcasing the men’s and women’s line, along with a few casual city riding shots. Check out more below and see the entire Giro New Road Men’s and Women’s line at your local bike shop or online.

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Feb 20, 2014 5 comments
Super Bro Weekend Dirt Century
Pretty sure this sums up "Texas winter".

Super Bowl Weekend. It’s an excuse for people to drink, eat and yell at the television while a bunch of men in spandex chase a ball around a field. Personally, it’s not my thing and luckily, not my friends’ thing either. So rather than spend the weekend indoors, myself, some friends and Beat the Clock Cycling decided to take advantage of the vacant Texas parks and plan a ride.

Well, I planned the ride. 100 miles, over half of it was dirt. I did one of the roads on the last Yonder Journal Brovet and I wanted to explore the area even more. We’d leave from Inks Lake and take a series of back-country, private roads and kick in Willow City’s popular loop before heading back to camp. Water? Food? None. We had to pack it all in. Most rode cross bikes or light tourers, with bags for food. There was maybe one stop along the way.

Because I had to drop Lauren off at the airport that Friday morning, I drove with two others. The rest either drove out that night after work or rode the 75 miles from Austin, fully loaded.

Since we wanted to convey only the chillest of riding paces and as a protest to the Super Bowl, most of us left the lycra at home. Giro was kind enough to supply some New Road apparel, shoes and helmets. I brought the bourbon. Spencer brought a dull hatchet and we were all stoked.

Did I mention cliff jumps in January? Yeah… Check out more photos in the Gallery, all shot with my Mamiya 7ii and Portra 400 / Kodak TMAX 400. Many thanks to Giro for supplying equipment for this ride!

Feb 18, 2014 33 comments