Category Archives: giro
Tinker Bell is Going to Crush it at This Weekend’s SSCXWC
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Photos by Josh Sawyer

Giro’s marketing manager, tandem slayer and all around bad-ass, Amanda Schaper wanted to add a bit of fairy dust to her already magical Tinker Bell costume for this weekend’s SSCXWC. She took her Empire VR90 ‘cross shoes and spent a few days masking off various layers of spray glue and sparkles. The end result is something else! If you’re going to the SSCXWC this weekend, make sure you give Tinker Bell a high five and a beer handup!

Check out more photos below of these awesome shoes below.


Nov 20, 2015 12 comments
Bike Mag Limited Edition Giro Empire VR90 Razzle Dazzle Edition
BikeMag Giro Empire VR90

I almost don’t want to show you these, because as you might have guessed, they were a gift to “friends and family” of Bike Mag. Ever since architecture school, where I explored WWI razzle dazzle camouflage and its potential for a building’s façade I fell in love with the seemingly random pattern language. Since then I’ve enjoyed seeing it appear literally all over pop culture and now, the cycling industry.

My favorite dirt shoes are the Empire VR90s and while I’ll always default on black, these shoes are a piece of art. I’m honored to own a pair so to the crew at Giro and Bike Mag, thanks for making them happen! Check out more photos below.


Nov 12, 2015 40 comments
A Weekend in the Sierra Mountains at Giro Cycling’s Grinduro!

When Joe Parkin approached Giro’s Dain Zaffke about a new race format a few years back, the initial reaction the two had was more than a chuckle, rather than any degree of seriousness but the seed had been planted…

Why not make a new race format? Part gravel grind and part enduro. Grinduro. You get the best of both worlds, competition and socializing on bicycles. A few segments would be timed: a fire road climb, a fire road descent, a road time trail and a singletrack descent. The event would prove to bring about a rather interesting dialog: what is the most diverse bicycle in your stable? (more…)

Oct 12, 2015 31 comments
Grinduro Knuckle Gloves

I’m not sure if I’ve ever looked more forward to a cycling event as Grinduro. The format is sure to bring about competition, yet I doubt many people will be taking it seriously. Personally, I’m gonna be in party ride mode. Especially after these next few weeks!

To liven up the environ, Giro’s got a few fun products slated to launch at Grinduro and of which we already looked at in this year’s Interbike coverage. These knuckle gloves will be a hit, I’m sure…

You can still sign up for this event!

Sep 27, 2015 7 comments
Giro Intros the Privateer R

What is still, to this day the best bang for your buck MTB or ‘cross shoe, the Privateer just got a bit of a facelift. Introducing the Privateer R, the newly-designed shoe from Giro. I’m eager to check this one out in person!

Sep 21, 2015 5 comments