Today we went on an insanely fun ride from Giro’s HQ through Mount Charlie, Highway 236 and now, we’re in cabins on the coast where we’re staying the night… As always, there’s more to come but for now, here’s a banana slug that enjoys Black Cat fillet brazed stems.
I’m sorry guys, there will be a lot of product drops today and yes, all of them will be in limited numbers. The latest from Giro’s First Friday 50 however, look damn fine and I don’t even wear brown!
I’m just amazed that Giro didn’t get attacked by Drop Bears or Hoop Snakes while making this video. I’m confused about one thing though: where is Adam’s gold speedo?
Anyone else want to go rip through ‘roo country after watching this?
After the first year of Giro’s New Road line, a call was heard from the masses. Women wanted in on the line. Giro wanted it to be good though and rather than simply altering the current men’s lineup to fit women, they hired a female clothing designer and started from scratch.
For the 2014 Women’s New Road photoshoot, Giro picked a group of women ranging from a US National CX Champ, to a leader in advocacy and other figures in the industry. Their intent was to show a range of body types, personalities and styles to convey authenticity to women, and fits many styles. A female photographer, Michael Crook also shot the entire lookbook.
For the 2014 men’s line, not much changed as the classic pieces were established in the first season. However, the outerwear got a few new pieces including a wind vest and jacket, along with more layering options for brisk morning rides. All men’s photos were taken by Chris Milliman.
The 2014 Giro New Road line contains both casual and performance-minded pieces, for men and women, along with their California Collection: garments made by hand in California.
Eric Richter from Giro sent over a collection of photos from the lookbook, showcasing the men’s and women’s line, along with a few casual city riding shots. Check out more below and see the entire Giro New Road Men’s and Women’s line at your local bike shop or online.
Super Bowl Weekend. It’s an excuse for people to drink, eat and yell at the television while a bunch of men in spandex chase a ball around a field. Personally, it’s not my thing and luckily, not my friends’ thing either. So rather than spend the weekend indoors, myself, some friends and Beat the Clock Cycling decided to take advantage of the vacant Texas parks and plan a ride.
Well, I planned the ride. 100 miles, over half of it was dirt. I did one of the roads on the last Yonder Journal Brovet and I wanted to explore the area even more. We’d leave from Inks Lake and take a series of back-country, private roads and kick in Willow City’s popular loop before heading back to camp. Water? Food? None. We had to pack it all in. Most rode cross bikes or light tourers, with bags for food. There was maybe one stop along the way.
Because I had to drop Lauren off at the airport that Friday morning, I drove with two others. The rest either drove out that night after work or rode the 75 miles from Austin, fully loaded.
Since we wanted to convey only the chillest of riding paces and as a protest to the Super Bowl, most of us left the lycra at home. Giro was kind enough to supply some New Road apparel, shoes and helmets. I brought the bourbon. Spencer brought a dull hatchet and we were all stoked.
Did I mention cliff jumps in January? Yeah… Check out more photos in the Gallery, all shot with my Mamiya 7ii and Portra 400 / Kodak TMAX 400. Many thanks to Giro for supplying equipment for this ride!
I really have to commend Giro on the Spring 2014 New Road Women’s line. When I first saw it at Eurobike, it really impressed me. Not only did they keep a similar style as the men’s line with the same colors and silhouettes, but they made garments specifically for women. Holler Jen!
Here are two videos from the Spring 2014 lookbook shoot, one of which is an interview with Kelli Samuelson on cycling apparel for women. After all the talk I heard from the female consumer market when the men’s first season dropped, I hope it’s received well. They really went all in on this line.
Keep an eye on Giro for more!
Nice videos Chris!
Yesterday I was wearing my first-edition Giro Empire lace up road shoes. Ever since I first put those shoes on, I couldn’t get over how comfortable they were, right out of the box. There was virtually no break-in period.
Now they’re the only road shoes I wear. I’ve found that the laces actually allow for a lot more wiggle room and stretch than traditional buckles or velcro, meaning I don’t need to adjust them at all once they’re on my feet. Also, the laces have never come out of the loops, which is a concern of many people.
My only qualm with the first edition Empires is that I don’t always want to wear patent leather, which is why I love the new offerings (not pictured: white, because I hate white shoes). The all matte black, black and fluoro orange / yellow look amazing.
Check out more at Giro and yes, I’ll post my pair of well-used shoes later this week.
I’ve been wearing a lot of the fall 2013 New Road line recently on both my road and MTB. The favorite being that rad Insulated Vest. Before the launch, earlier this year the Giro team headed to Minneapolis to shoot the product photos and video. If you look closely you might see some Handsome fellas in there.
This fall, I’ve embraced the hue of the season. Hunter, or safety orange and two brands have done the same: Giro and Rapha, each in their own unique way. A wise man once told me that a *down vest, or jacket could be the difference between an enjoyable ride and an utterly miserable death march.
Check out more below!