Category Archives: frame builders
Things Fall Apart
Things Fall Apart-2

Sometimes, your wheels get dented or damaged beyond repair. That happened to Kyle while we were riding in Los Angeles back in January on his Stinner Mudfoot cross bike. I liked the way these three photos turned out from the aftermath.

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Apr 14, 2014 26 comments
My Death Spray Custom Purple Rain Camo Geekhouse Cross
My Death Spray Custom Purple Rain Camo Geekhouse Mudville Cross

David at Death Spray Custom has been painting forks for people all over the world, for what is quickly becoming the “Fork You” series. He always gives me shit about having purple bikes, and in one email he asked if I “thought I was Prince” – which quickly became the theme for this German rain camo inspired design. Before I could even argue, he told me I was getting “Purple Rain”.

David’s process on something like this must be maddening. Especially masking off every little marking over his Dark Sky Horizon fade and with the Death Spray on the inside of the fork legs…

Originally, I was going to save this fork for an upcoming project, but I thought it would look sinister on my Geekhouse Mudville instead. I do travel with, ride and shred this bike more than anything else in my stable. Personally, I think the worn and tattered powdercoat of my Mudville contrasts the funky DSC design, especially with the Chris King purple headset and bottom bracket.

Last Friday, I rode with some friends out to some trails here in Austin, jammed around a few hot laps, with my camera in a hip bag and took a few minutes to shoot this bike in the late afternoon sun…

Apr 14, 2014 13 comments
Introducing the Cielo Road Racer Disc
RS1293_cielo_road_racer_disc_1-scr

Cielo is on fire this year! All their new frame offerings look incredible. The latest being their newly-announced Road Racer Disc. These new disc-equipped frames feature a Press Fit 30 bottom bracket, tapered fork, lightweight steel tubing, come with a Chris King InSet 8 headset and an ENVE fork for $2,495. See more at Cielo!

Apr 11, 2014 6 comments
Rock Lobster
My favorite photo from the set. That's the first Rock Lobster!

Paul Sadoff is a character. His personality has a patina. One that’s formed over years of racing pedigree and loud music. The name of his company was derived by the B-52′s billboard hit but before Paul would name his brand Rock Lobster, he had to have built a MTB first. “I couldn’t call it Rock Lobster if I didn’t have a MTB” Paul said when asked about the origins of his namesake… Then he built a MTB and the world changed for the frame builder.

The logo was even derived from MTB riding. Those blocks holding the letters represent rubble falling down the trail as you’re riding…

His frames have always been some of my favorite in the industry. These no-nonsense bikes are straight-forward, tig-welded masterpieces. Yes, utilitarian art – I’m standing by that phrase. Paul builds each frame in an industrial building within the Santa Cruz city limits. His own space is literally littered with cycling memorabilia from the past twenty years (even longer?) and is a gold mine of interestingness.

From track to TT, each of Sadoff’s frames bear some uniqueness and have a story to tell. Even the various crash-replacements…

While I was in town for the Giro #SantaCruzEffect, our group of 10 journalists swung through Rock Lobster to see Paul and his space. It was probably one of the most rushed Shop Visits I’ve done to date, but I managed to gain some understanding as to how Paul works and what makes Rock Lobster tick… Check out a narrated Gallery for more!

Apr 11, 2014 2 comments
Jake’s Caletti Steel Wül Road
Jeff's Caletti Steel Wül Road

Steel Wül is a club in Santa Cruz, founded by Jake Hess, a local fire chief. He started the club to give people a super chill platform to explore the many roads in the area. I got to ride with Jake during the Giro #SantaCruzEffect event and his Caletti steel road bike looked so damn good the whole time.

Some of my favorite details are the custom-painted Ritchey stem, his family’s names on the stem cap, his battalion number on the NDS top tube, Steel Wül branding and the paint. When we rolled out of the Giro offices, the morning light made the frame just pop.

Granted, it looked even better after descending down that gnar gnar gravel on Gazos Creek…

Apr 10, 2014 11 comments