Today, Chrome launched the 415 Urban Work Boot and the STORM 415 Urban Work Boot. These aren’t your normal sneakers. Think of them as mobility work boots: all the stability of a boot with the comfort of a sneaker. The STORM 415 is made from waterproof cordura (pictured) and the 415 Urban is fabric. I like the look of these boots and there’s more information below, including the official PR from Chrome.
Today I’m going to play a bit of catch up. I’ll be resuming NAHBS coverage, sparingly, while trying to transition back to normal. We’ll start with the newest from Chrome:
“Our man Card’s flew out to NY last summer to “Link Up” (no pun intended) with the rest of the Familia. He wanted to get the entire fam together and, collaboratively the team came up with this short.
Shot/ Edited: Rick Charnoski
Produced by: Six Stair”
The years I spent in New York make me appreciate two concepts: mobility and real estate. Observing both, in the literal and figurative sense, can teach you everything you need to know about anything, even products. They are key deciding factors in determining something’s usefulness. Quite simply put: how you use the product while moving through space and how the product uses its own space.
When I heard that Chrome had picked up a designer from Lowepro to design their new Niko Camera Pack, I had high hopes that it would be an improvement over last year’s Niko Messenger Sling bag. The design seemed to be simple enough and the product shots made it look like the Niko Pack was just an enlarged by 200% Niko Messenger. I shoot multiple formats and travel a lot with my camera equipment, so I’m always looking for a new bag that meets my needs.
Surely with all this space, it had to be the bag I was looking for?
Today Chrome announced a new street photography contest, aptly called Streets of Chrome to celebrate the release of their new DSLR backpack, the Niko Camera Pack. The video above gives you a rundown, with the press release and four city Hub party fliers below.
Thanks for sending this over Amanda!
Last weekend, Chrome threw a circuit race in an empty office floor above their PDX store. It looked amazing but unfortunately, I couldn’t make it out to Portland again this month. So when Brenton Salo said he was going to be shooting it, I reached out to him to get some photos. He was stoked on his TL-200 Contax flash for his G2 and fired away all night.
Check out some selects in the Gallery.
November 17th, the empty space above Chrome PDX will be turned into a insane race track. I’ve seen the specs and it’s gonna be a blast! Clear your calendars for this!
This year, Chrome is doing something a little different with their limited edition bag run:
“Each season Chrome drops a limited edition of our most popular bags. This year we’ve partnered with Ben Ferencz – gentlemen, farmer, and creative director of the much loved Freeman Transport (R.I.P.). Designer and maker of stuff from the mountains & valleys of Montana, Ben is originally from NYC and has a unique perspective on what it means to live the city.
CHROME ELEMENTS includes heritage buckle messenger bags, technology packs, militia rolltops and accessories. Inspired by the natural dyes and trims used in original outdoor gear of the 1930’s and 40’s. Guaranteed for life.
ALL PRODUCTS MADE IN THE USA”
See more at Chrome and check out an interview with Ben Ferencz below.