Category Archives: Chrome
Brenton Salo: Amanda Sundvor is Going to High Five America
TribMeOut

Photo by Brenton Salo

The last time Amanda and I hung out together, wait, I mean really hung out together… I was down a couple hundred bucks and smelled like Sassy’s. Now, the queen of the high five and good times is heading out into the great United States of ‘Merica for Chrome in that camper.

So, when we hang out again, you won’t be sick the next morning right, Amanda?

May 31, 2013 Comments are OFF
Chrome Introduces the Spring Riding Kit
Chrome_Spring_Riding_Kit

This just in from Chrome as they introduce their Spring Riding Kit

“Just in time for sunny skies and Spring biking season, Chrome Industries introduces Spring City Riding Kit, featuring the De Haro Windbreaker, Men’s Mason Riding Jersey, Union Short, Merino Wool Ankle Socks and the Truk Pro.  Chrome Industries makes apparel and accessories that are simple, durable and built for utility.  The Spring City Riding Kit gives riders a classic look with bike-specific functionality made for urban riding. ”

Check out more below.

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May 2, 2013 6 comments
Wolfpack Hustle Unified Title Race Series 2013
WPbannerunified

This just in from Chrome:

“Thousands of racers will ascend on and crash the Los Angeles Marathon race course in the dead of the night to compete in one of the most toughest urban cycling races known to man. Chrome has partnered with Red Bull to bring the Wolfpack Hustle Unified Title Series to the next level of urban racing. This is just the first stop of the three race series that will span over several months including a LA Crit, and the 6th St. sprints. Only one man and one woman will be immortalized as winners of the official sacred dog tags which will prove their endurance, speed, and power.”

Wolfpack Hustle takeover! I gotta make it out to at least one of these events in 2013.

Previously:
Wolfpack Hustle: The Unified Title Series

Mar 11, 2013 2 comments
Chrome Introduces the STORM 415 Fabric and Cordura Footwear
Chrome_STORM_Sneakers

Today, Chrome launched the 415 Urban Work Boot and the STORM 415 Urban Work Boot. These aren’t your normal sneakers. Think of them as mobility work boots: all the stability of a boot with the comfort of a sneaker. The STORM 415 is made from waterproof cordura (pictured) and the 415 Urban is fabric. I like the look of these boots and there’s more information below, including the official PR from Chrome.

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Mar 5, 2013 5 comments
Chrome Familia Reunion: NYC Link Up

Today I’m going to play a bit of catch up. I’ll be resuming NAHBS coverage, sparingly, while trying to transition back to normal. We’ll start with the newest from Chrome:

“Our man Card’s flew out to NY last summer to “Link Up” (no pun intended) with the rest of the Familia. He wanted to get the entire fam together and, collaboratively the team came up with this short.

Shot/ Edited: Rick Charnoski
Produced by: Six Stair”

Chrome

Feb 28, 2013 Comments are OFF
Initial Reaction: Chrome Niko Camera Pack
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The years I spent in New York make me appreciate two concepts: mobility and real estate. Observing both, in the literal and figurative sense, can teach you everything you need to know about anything, even products. They are key deciding factors in determining something’s usefulness. Quite simply put: how you use the product while moving through space and how the product uses its own space.

When I heard that Chrome had picked up a designer from Lowepro to design their new Niko Camera Pack, I had high hopes that it would be an improvement over last year’s Niko Messenger Sling bag. The design seemed to be simple enough and the product shots made it look like the Niko Pack was just an enlarged by 200% Niko Messenger.  I shoot multiple formats and travel a lot with my camera equipment, so I’m always looking for a new bag that meets my needs.

Surely with all this space, it had to be the bag I was looking for?

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Feb 12, 2013 11 comments
Chrome’s Sub Floor Circuit by Brenton Salo
Guest Gallery: Chrome's Sub Floor Circuit by Brenton Salo

Last weekend, Chrome threw a circuit race in an empty office floor above their PDX store. It looked amazing but unfortunately, I couldn’t make it out to Portland again this month. So when Brenton Salo said he was going to be shooting it, I reached out to him to get some photos. He was stoked on his TL-200 Contax flash for his G2 and fired away all night.

Check out some selects in the Gallery.

Nov 20, 2012 4 comments