Deluxe was born from the experience of the mechanics and riders who work in the shop. The business itself is built around building deeper, more intimate relationships with the customers, the suppliers, and everyone down the line. Every bit of the shop has more effort and thought put into it: The focus here is quality over quantity. Being confined to a studio space improves the quality of the work and attention to detail of what is being produced – this is possible without the distraction of the storefront and what that entails. You walk into Deluxe and you realize how intimate the space is. Located in Bed-Stuy in Brooklyn, the lofty studio feels more like someones living room than a traditional bike shop.
… and I’ll watch every one.
Poster art by Gianluca Fallone
The 2015 Red Hook Crit lands in Brooklyn this weekend for the eighth time and while the main race is sure to draw crowds, there are multiple parties and events throughout the week. Check out some of the after and pre-parties below.
Man, it’s been a long, long time since I’ve been to a Bike Kill. Looks like not much has changed, except for that Citi Bike tallbike!
Here’s another great video from the 2014 Red Hook Crit in Brooklyn.
“Heavy rain brought a tense day leading up to this year’s Red Hook Crit. Threats of cancellation and worries of increased danger on the course were relieved when the race finally started, 2 hours before its scheduled time, with a modified course and a shortened number of laps. Nevertheless riders came out in full force to battle the elements and each other.
Now in it’s 7th year, what started out as an informal birthday party for organizer David Trimble has become an international event. Hundreds of competitors from over 20 different countries descend on the Brooklyn Cruise Terminal in Red Hook to race on brakeless fixed-gear track bikes, and this year in the rain. The race is fast and intense, with only the strongest and smartest of riders able to overcome the fury and seize the title.”
Levis is continuing their Commuter campaign by profiling people who commute by and use the bike in the city.
If you’ve spent any time in NYC on a bike, Bill’s face is one you’ll recognize. Delivery is a short video that follows Bill around Brooklyn as he delivers hot pizza by bike. I would kill for a NYC pie right about now… THE BEST!
The 2014 Red Bull Mini Drome NYC
Words and photos by Chris Lee
This year’s Red Bull Mini Drome took place at the Brooklyn Masonic Temple on June 28th. Unlike last year’s frigid race, this year took place in the middle of summer and brought a much higher (and more leveled) caliber of racing to the event. Racers definitely took note from the year previous and brought fixed gear freestyle bikes, fixed gear DJ bikes and a lighter gear ratio. This made for some really impressive bike handling and transition pumping skills to be shown off while each racer gained more speed with every lap.
This year’s Mini Drome featured a new “fastest team” category which Brooklyn Machine Works took home. And of course the individual fastest racer which went to Brooklyn local, David Rodebough.
Crihs really did a great job on the 2014 Red Hook Crit Brooklyn video. Enjoy!
The Messenger’s Guide To New York City: The West Village and Midtown
Standby with Hiromi/Ghost stories and local comfort with Stoned Tone
Words and photos by Chris Lee
In the second installment of The Messenger’s Guide To New York City, I got a chance to have the man behind Boda Boda, Hiromi Bruni show me around. Hiromi was born and raised in the West Village and knows the neighborhood like the back of his hand. We payed respects to the remains of Gray’s Papaya, a hot dog joint that was a fixture in the neighborhood and got some desert at Rocco’s. We went by Dave’s Work Wear, the local’s only one stop shop for work wear. And finally chilled at his favorite midtown standby spots.