This is without a doubt the most interesting magazine cover I saw in 2015 and over at Adweek, there’s a battle going down. Vote for Brian Vernor‘s photo of Benedict at Adweek and let’s show them that bicycles are rad!
Ritchey Design: Three Peaks. What is it?
Brian Vernor: It’s called a cyclocross race, but really it’s a long distance adventure through the English countryside. The course carries you up and over three significant peaks, all of which force you off the bike for an unreasonable amount of running, hiking and shouldering. I grew up in Santa Cruz, California and at the time it was (and still is) one of the hubs for cyclocross in the United States. I started racing there in high school and I heard whispers about “Three Peaks” from some of the elder statesmen of the sport who’d gone to Europe to race and explore the less conventional rides and races out there. Three Peaks was always discussed with great reverence. And fear.
If you’re like me, you want to know more about Yorkshire’s Three Peaks “cross race.” Earlier this year, Brian Vernor with the help of Ritchey was able to compete in this infamous event, resulting in a video, photos and a complete story to come. For now, Brian’s got an interview up on the Ritchey Blog, so head over and check it out!
NOAA predicts this year’s El Niño will be one for the record books. While Los Angeles is in dire need of rain, it doesn’t mean our trails are happy when the sky does open its glands and weeps onto our mountains. Last week, the 5 got hit with mudslides, cars were washed away, property damaged, etc. If this is a vignette into the future, we’re in for a bloody muddy winter. (more…)
There’s a bigger story to be told here, about one cyclist’s journey into photography and chasing life-long dreams. For now, here’s all I can share…
Our buddy Brian Vernor is taking his first stab at the legendary Three Peaks Cyclocross race over in the UK this Sunday. For more follow @vernor and stay close for something bigger from Brian about his connection to this event.
Photo by Brian Vernor
Romance and randonneuring go hand in hand atop the mountains ranges outside Santa Cruz.
Photo by Brian Vernor
It’s nice to see one of the US’ most prominent painters getting some much-deserved exposure. Joe Bell is the man. Hands down. His work has been showcased on many builder’s steel handy work. For an inside look at Joe Bell’s shop, head over to Brian Vernor’s Tumblr. Great photos Brian!
First, came a re-brand by House Industries, then came this cover. A photo shot by Brian Vernor of our favorite man-crush Ultra Romance laying down a siqqqq skid on a dusty corner in the Santa Cruz mountains.
Someone at Bicycling has been paying attention… Stoked over suffering, Instagram over grams. The industry needs more of this.
Photos by Morgan Meredith
New bike day is the best. It’s a special occasion that sometimes merits special attire. Like a suit… Wait, what? Morgan and Brian went up into the San Gabriel mountains to shoot some photos of Brian’s new Rocky Mountain Thunderbolt. Loving the #RubberSideUp photo! Check out the rest, including a short video at Vernor Film.
The 2014 Surf City Cyclocross Finals
Words and photos by Brian Vernor
My own history of racing cyclocross with the Surf City Cyclocross Series is too long to recount in a short article. In brief, Surf City Cyclocross is why I made my first film, Pure Sweet Hell (which premiered ten years ago this month), and why I have kept cyclocross near to my heart since my first race as a junior in 1993.
There are many heartlands of cyclocross. I’ve been to Belgium, Spain, Holland, Japan, and all over the United States, searching for the best action, beautiful courses, and the cult-like communities which make up the cross scene in each of those unique cyclocross heartlands. I appreciate all of them, but I appreciate none of them more than my own scene. That’s how it should be. People here in Santa Cruz have doggedly stuck to the core of what is cyclocross in America. Cyclocross is a contradiction; it sucks to do, and it’s glorious to have done it. Cyclocross will never have the audience and participation of football, basketball, or baseball, though we involved are always trying to grow it while keeping it true. Truth comes first and growth comes second.