Category Archives: Events
Quick question… Who deserves a day off work (for riding bikes)?
Answer- We All Do!
Thursday June 25th will be the first ever #GETSICKDAY where we are inviting everyone to call off work, shut down your computers and head out to ride bikes. If you don’t think your Boss is going to understand the need to dip out of the real world and into GNARnia for a little riding, well, we are taking a page out of Ferris Beuller Day Off with this one. Just call it in, because, we’re going to be out “getting sick” after all. He doesn’t have to know that it’s sick skids or sick trails or even a sick road ride. Just call in sick. You know you want to. Once you’ve got that pesky little bit out of the way, then scan the flyer for your local ride.
Cycling isn’t a new thing for Oakley. As a company, they didn’t see a potential market and invent a legacy or shift marketing dollars in order to tap into it. From supporting Greg Lemond back in the day to working with Mark Cavendish on modern eyewear. They’re an iconic staple heavily vested in creating not only performance eyewear for professional athletes, but supporting scenes and dare I say cycling’s outlying “cultures.”
Their In Residence spaces are designed around a specific use or program. It began in Los Angeles with a Studio, which centered around the art surrounding LA skateboarding and has now moved onto London, where the In Residence Workshop operates as a hub for cyclists.
Nestled on Exmouth Market, a small one-way street that shuts down to vehicular traffic at night for the pubs and restaurant patrons to enjoy, the Workshop is an ideal pre or post-ride meet up. There’s coffee by Prufrock, exhibitions by Spoke London, free Seabass Cycles-operated mechanics area, maintenance workshops with the London Bike Kitchen, weekly rides by East London Fixed, movies by the Bicycle Film Festival and yes, free wifi.
Coming off the Eroica California and the Emilio De Marchi rides, I’m kind of bummed to be missing this year’s Eroica Britannia. Last year’s event was a ton of fun, so if you were on the fence about attending, head over to the 2014 Eroica Britannia Reportage… If you are planning on going, head over to Eroica Britannia to sign up!
This Saturday, May 30th Tom Ritchey will be at Mission Workshop in SF for one of their Ask a Founder events. Here are the details:
“The Founders Event was created in effort to pull the curtain back and learn more about cycling brands that we respect. We as an industry tend to focus on the stunning finished parts but not as much on the struggle it takes to get there. For the event we simply turn the cameras on, step back and watch the story unfold. We cover the inspiration behind ideas, the projects that never got off the ground and everything in between.
For the third installment of the Mission Workshop Founders series we are honored to have Tom Ritchey on our stage to learn about the massively influential brand that shares his name. Ritchey’s love with all things two wheels started early. He built his first frame when he was just 16 years old and started his first company in his early twenties. The shape of cycling would arguably look very different without his involvement. Join us this Saturday May 30th at 7PM PST to watch Tom spin his tales live on Bikemag.com. Be part of the event by asking Tom a question via Twitter using “#AskRitchey” as the hashtag.
Live audience space is limited, if you can make it, email [email protected] for a seat.”
This weekend I’m in Italy, where I’ll be attending the Emilio De Marchi, a 90 kilometer, vintage bicycle ride put on by De Marchi apparel. I’ll be there for a few days, so if you’re in Italy and are interested in this ride, head over to the Emilio De Marchi website for more information.
Hey Austin, Texas, you (we) have a lot of great framebuilders in town. Many of which can build you a completely custom bicycle for less that what you’d pay for a made-by-machines carbon high end frame. Understandably, it’s difficult to commit to a high-dollar item, but Mellow Johnny’s has put together a meet and great happy hour on June 12th in order to lower that barrier for entry.
Head over to Mellow Johnny’s for more information and you can trust that these builders are more than capable at delivering a product you’ll want to always ride.
Don’t miss this event and don’t forget your extra tubes. TIALTNGO at Mudfoot. That’s another great poster design Geoff!
If you are in or close to Los Angeles, I highly suggest you attend this event. Head over to Mudfoot for more information. Great flier, Geoff!
The most essential component in a custom bicycle is the fit. It’s difficult to have an in-person fit experience these days with customers ordering from across the country or around the globe. Because of this, builders will chose to rely on either previous bicycle’s geometries or body charts. While it is possible to hit the nail on the head with these metrics, having the proper fit can be difficult without letting a builder witness how your body relates to the bicycle and vice versa. Hence the Speedvagen Fit Tour. Bringing the builder to the customer.
For Speedvagen and Sacha White, the owner of the Vanilla Workshop, fit is paramount for frame design and execution. In short: a bicycle should fit like a tailored suit. Every millimeter counts. Sacha’s fit philosophy is obsessive, thorough and merits a total fit experience. One that coincidentally, has been mobile for the past few weeks as it took to the road in California.
I love seeing brands working together for a greater good. Machines for Freedom and Mission Workshop are bringing a series of events and rides to San Francisco, beginning May 14th as a two-week long celebration of the female cyclist.
These Girls are Machines will feature a pop-up shop by women’s cycling brand Machines For Freedom, an art gallery presented by Fast Chance Collective showcasing pieces by five local women artists and cyclists, and many other events and group rides designed to help carve out a space for women riders in the Bay Area.
Check out the full schedule below!