Omata is Ready for Delivery Aug 23, 2017

Those who ordered an Omata from their Kickstarter campaign will be receiving their unique cycling computer in October. Now, the rest of us can order one, with a 90-day delivery. I’m sure everyone’s got loads of questions about Omata, all of which are addressed on their website, so head over to Omata to read more!

  • Tyler Johnson

    This thing is really great. I’ve never cared or wanted a cycling computer before, but I could get into this. It doesn’t conflict with my no garmin no rules right :)

    • Ken Clark

      It’s got GPS and tracks your rides so you may have to break that rule. I like it too but it’s $550!

      • AaronBenjamin

        Hand assembled in Finland, not Asia, so there is that.

        • Jonathan McCurdy

          Are Finnish hands better at assembling GPSs or something? ;)

          • Ever been to China? Seen the result of cheap production there? Yeah not the same…

          • Jonathan McCurdy

            H+Sons are made in China right?

          • AaronBenjamin

            H plus sons are manufactured to a pretty high standard. I don’t think John is saying that all manufacturing in Asia is bad. Manufacturing quality varies wildly in every country. I have a feeling they went with Finnish hands simply because of small scale.

          • Harri Partanen

            Actually, the Finnish manufacturing has a lot to do with the fact that the HW design for Omata was done in Oulu, Finland, by ex-Nokia employees. Those guys are pretty hard core when it comes to small-scale mechanics, connectivity and RF design, and they have great connections with manufacturers both in Finland and abroad. I’d wager that they knew what they were doing when they decided to build the device in Finland.

          • I thought they were manufactured in Taiwan? I purchased a set of TB14’s about a year ago direct from the company website and they shipped from Taiwan.

          • Holding warehouse might be in Taiwan, but the H+Son factory is in China.

          • Ah, the more you know I guess. Still some of the best rims I’ve ever ridden on though. I own three sets of them.

          • Alex Boyd

            Yeah but you probably typed this on a Chinese-manufactured device that is much more complicated than an Omata, right? I don’t know much about Finnish manufacturing but it seems like a fancy place so I imagine they do a good job. That said I don’t think it’s accurate to suggest high-quality manufacturing isn’t done in China.

            I think it’s fine this thing costs $500 though. I suspect it won’t work better than a Garmin but it does look rad. I wouldn’t get any more functional value out of a Speedmaster than my Timex Weekender, but I’d much rather have the Omega. At a certain point we should stop pretending we need nice things and just admit we want them.

          • My point I was trying to make was / is, Garmins probably cost a fraction of what their retail is to make in China. They produce way more, planning for a percentage of damaged goods to slide through. Apple owns their factory, much like H+Son does, but for every family-owned and operated production factories in China, there are dozens that don’t maintain high standards. I don’t know where or who makes Garmins, if they’re done at their own facilities or what have you, but Suunto and Omata are made in laboratories in Finland, which I tend to like. I don’t feel bad about spending $400 on my Suunto watch, versus the Garmin equivalent that is $500 and made in China, where environmental regulations are moot and wages are next to nothing.

            I’m not dogging Chinese production as a whole, I’m saying if there is a product made in its design country of origin, I’ll often opt for that, versus the Chinese equivalent. If Apple made an iPhone or Macbook in the USA, I’d buy it without hesitation.

          • So if you knew this device was being manufactured in China in some high end, safe clean factory and the workers were being paid good wages and worked fairly, to make this product, you would still be willing to pay 500+ for this device? I’m not trying to attack you, or just be foolish here John, just trying to get a better idea of your personal view.

          • Well, I mean, people pay that for the Garmin watch. Personally, one of the most important things in all of this is to support companies manufacturing in their own country. Which is why I like products made in japan, made in italy, made in germany and made in the usa. I think sending everything to be made in china is lame and I want to award companies who believe in their product so much that they chose to make it themselves with my money.

          • So If it were a Chinese company that designed and manufactured this product, and took pride in that? That falls in line with where you stand? I mean, I agree with you John, One of the greatest excesses and global harms of capitalism is outsourcing, and for so many reasons.

          • I getcha. Sure! Factory5 does a good job of in-house, in-country production and I’ve posted lots of their stuff before. For me, it’s a filter for consumption. I haven’t bought Nikes in 2 years, only New Balance and I’d prefer Japanese titanium cookware, etc, but I still ride WTB and Maxxis tires. I’m not a person who strictly follows rules, but I do like to ask myself a few questions before buying anything, ya know?

          • Oh, I totally understand. I do the very same thing, especially when it comes to things that are a daily use, and can wear out more often and need replacement. Just as an example I wear brave star American made jeans instead of a pair of Levi’s made in Bangladesh or some where else. Often times more expensive (though not always) and even if I need to pinch pennies here and there to afford that, it matters to me. Every part on my daily rider, minus the rims (just learned this!), tyres, tubes and cables are made in the country of origin for the company. But sometimes this viewpoint has to be swept aside. Like the new(ish) Zeiss lens on my old Pentax, is made in Japan not Germany. (Would I have been willing to pay 700 bucks for that had it been made in a zeiss factory in China?) But it doesn’t have to always be an expensive choice. A good example would be a pair of basic MKS pedals. Come cheap but are well made in their own country.

          • alexroseinnes

            John you’ve got a pretty outdated view of Chinese manufacturing and you really need to update your priors on this issue. The reason why most technology products are made in China is not because “regulations are moot and wages are next to nothing”, it’s because the Chinese and are simply one of the best at manufacturing consumer electronics. Wages in China are now on par with countries like Portugal and closing the gap to the US. Companies getting stuff made there isn’t out of some greedy search to maximise profits, it’s to get the best outcome. There is crappy stuff made in Chain, just as there’s junk made in the USA.

            The fact that some Suuntos are made in Finland doesn’t make them better or more virtuous, it just means that they are made in a different country. Incidentally, most Garmin devices are made in Taiwan. There was a time when “Made in Japan” was a byword for poor quality, and before that it was “Made in Italy”. Apple don’t own their factories in China, either, by the way.

            “I think sending everything to be made in china is lame and I want to award companies who believe in their product so much that they chose to make it themselves with my money.” This is really a childlike view of international trade and the supply chain. Where do you think the GPS chipsets and processors in Suunto watches are made? Where do you think the ARM processor in your Omata computer comes from? These devices are assembled in Finland from high-tech internals that are mostly made in China. There’s no such thing as “supporting manufacturing in your own country” – this is a black and white Trump-like view of globalisation.

            The reason why Garmins aren’t assembled in some country you like is that they operate on a scale that dwarfs Suunto. Omata can assemble their computers in Finland because they’ll be selling handfuls of them to people who value form over function and value. You don’t buy Nike but many New Balance shoes are made in Vietnam where working conditions are terrible. You might buy the “made in the USA” versions but you are still supporting a company using ultra-cheap manufacturing bases.

            I’m all for altruistism in consumption, and that leads me to buy more things from China, not less. Like I said before, Italy and Japan once produced poor-quality crap, and now they export high-prized goods. The more you buy from China, the better it is for the environment and working conditions there. Already Beijing has bowed to public pressure on air quality, workers’ rights, and regulating manufacturing processes. Conflating virtue with stuff made in the USA or Europe is a horribly short-sighted at best.

      • $550 for made in Finland, which, is what Garmin charges for their high end cycling watches that are made in China…

        • Charles Southgate

          Do they have any plans to make a watch?

          • No, I’m just saying the price isn’t absurd.

        • Derp

          Regardless on where it’s made it comes down to QC at this point. For what it’s worth that GPS chip is more than likely made in China so does country of origin really make much a difference in this day and age?

          Some of the best bike frames come from Taiwan and 99% of carbon comes from China.

      • Derp

        On the price side, I’m still in the boat that these bike computers are horribly overpriced, considering most sub $200 dollar smart phones can perform the same tasks.

        So I’m bewildered how devices like these can ask for the $500+ dollars

  • Vernor’s photos for Omata are fucking great.

  • Brian Vernor

    I’ve owned many beautiful and thoughtfully designed bikes in my days riding, Hunter (3), Black Cat (2), Ritchey (3), Cannondale (2), Specialized (1), Giant (1), Rossman (1), Rock Lobster (1), Rocky Mtn (1), Santa Cruz (1), Surly (1), Bridgestone (1), Jamis (1), and i’m probably forgetting a couple–All of them were incredible in their design at the time I owned them, and none of them ever looked right with a computer on the bars…Until I rode with an OMATA. Omata is the only riding data device i’ve seen that feels as considered and well designed as any of my bicycles. I don’t look at ride data much and probably don’t need a computer on my bike, but it is undeniably fun seeing the needle rise with my speed, and someday i’ll get mine to go past the 55mph mark, just haven’t yet. Happy to have met Rhys and Julian, the designers of Omata, and it’s fun making photos of my handlebars for them, though much harder than i ever imagined.

    • Kevin

      Vernor, this is what I’ve been waiting to hear. I love the idea, wanted to make sure the technical execution is awesome. So, it’s awesome? I ride a lot of deep, heavily forested canyons and prior to getting a garmin with glonass for backup, dropped a lot of GPS signals. Will I love this thing?

      • Brian Vernor

        My riding is mostly in the desert mountains outside Los Angeles, not much to block the GPS signal up there. Omata, Garmin, Wahoo, et al., don’t own the satellites, so i imagine they all face the same connectivity challenges.

        • Kevin

          Thanks for following up! I think the real kicker is how the antenna on the device itself is placed and implemented, but if it’s been great for you then I’ve heard what I need to. Can’t wait!

  • GNARdina

    I can’t afford to spend half my new bike budget on an accessory. Is it overpriced? Let’s be honest, everything we buy is overpriced if we are paying full retail. Mark-ups on almost every retail item are well over 100% of the manufacturer’s cost usually a few hundred percent. Companies want our money, and we happily give it to them everyday.

    • If markups were over 100%, all my friends who own bike shops and small retail spaces wouldn’t be broke all the time. High end products are made from high end materials and designed by high end brains, that’s why they’re so pricey.

      • GNARdina

        I think my point didn’t come through right. Most of the items we buy are highly marked up. A $25-$40 pair of jeans seems like a good deal until you realize they cost $5-$10 to produce in Bangladesh. $30 tshirts cost less that $15 to make. This item is expensive but that doesn’t make it overpriced in comparisson to the markups of many of the other goods we buy. Personally I can’t afford it, but I’m not their target customer anyway.

  • southwark bridge

    It would be good if the partnered with ‘Beeline’ and incorporated navigation in the unit.