Swinging Through Sabrosa Cycles in St. George

This cycling world we all live in is very small, or at least smaller thanks to the reach of social media. As soon as we posted up in St. George, Utah, a few local riders reached out to us, offering to show-off their local trails. We eventually met up with Dan, a dude who lives out of his pickup and rambles around the Southwest as a guide and climbing instructor. He finds himself back in St. George this time of year and just so happened to have a few minutes to meet up with us. Dan told Kyle and I about Sabrosa Cycles, a local frame builder who isn’t really actively seeking to boost his queue, but builds a few bikes in his spare time for his friends. After some exchanges over text and Instagram, we set up a time to meet Jon from Sabrosa Cycles at his home shop.

With meet-ups like this, you never know what you’re getting yourself into. You could have some dude with gas cannister and a torch, repairing Schwinn cruisers, or a full-on framebuilding operation. I had heard the name Sabrosa before, but wasn’t aware of Jon or his operation. I think I speak for the entire group who rolled over to Jon’s shop when I say we were all surprised and impressed.

Jon’s not just a builder. He teaches geological classes at the local university, owns a fleet of VWs and is an avid fabricator. When you step into his shop, the bikes are low-hanging fruit, but the equipment and tooling he’s compiled over the years is where the real candy is. His experience with framebuilding came in 2002 when he needed a new cyclocross fork. The stock one had broke and Jon wanted to find a replacement. When he reached out to a friend, he offered to show Jon how to make a fork, not just buy a new one.

From there, he was hooked and began making forks, stems and eventually frames. While he doesn’t really take orders from the internet, he does work with a few locals on their dream builds for the roads and trails of Southern Utah. I’m including a mixte Jon made for his wife, as well as the tricycle he made for his daughter. We’ll take a look at Jon’s personal dirty roadie in more detail later… Follow Jon on Instagram and check out more of his work at Sabrosa Cycles!

  • Tim Guarente

    There’s no product overlap, but the name may ring a bell because of Subrosa (with a U) brand BMX bikes: http://www.subrosabrand.com
    This is more cool stuff. I love seeing small players from quieter corners of the globe.

    • Oh I know about Subrosa, I’ve seen the Sabrosa headbadge / logo before in my travels.

  • marco primo

    That mixte is gorgeous. Clearly a labour of love.

  • Public_Parent

    Jeez! Awesome.

  • breed007

    Love the tricycle.

  • I like the old WCW hub in the bcakground of those campy parts. I had a set years ago… prior to WCW’s purchase.
    Pretty builds!

  • Brian Richard Walbergh

    That might be the nicest looking rear brake cable routing I have seen on a step-through (that one is not technically a mixte). Would love to see the underside of the bb cluster. Lovely bike. Always wanted a step through city bike in my size.

    • I was going to say the very same thing! In fact, using a similar frame clamp roller, I may try a similar setup on my standard diamond frame for running a rear centerpull. Uniqueness and avoid running those ugly old top tube cable clamps. Brilliant design. I would love to own that step through, it’s just beautiful.

  • Matt G

    Not really one to ever comment, but this post is too good. Please more of this

  • Max

    If you’re in Salt Lake, then check out Saturday Cycles. It’s the most in sync with the Radavist. They also support a local frame builder named Matt Nelson. His bikes go by Salt Air Cycles – he does the nicest stuff in Salt Lake. Sabrosa definitely gives him a run for his money though…. Thanks for the excellent reportage and see you at the NAHBS!

  • Eric Hancock

    Great stuff. Beautiful frames.

    I’d love to see what that elaborate dropout-looking thing is for.

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  • Ham Sandwich

    the bars in #20 are some straight up FOCO fuckery and i love them.

  • DODGERDISCIPLE

    The Dirt Rag cover of the steelworker is fantastic! I should know, I have the original painting hanging on my wall! Great article here, John!

    • mp

      I remember that article… they way dirtrag did covers was a big inspiration to me and something I looked forward to every month.

  • Scorcho

    Jon and his family are the tops. When I see his bride riding that mixte around town it warms cockles of my cold, black heart.

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