Introducing OMATA Apr 5, 2016

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What is OMATA? It’s the world’s first analog GPS speedometer. Sounds crazy. Looks crazy. Looks damn good! Check out more details below and back them on Kickstarter if you’re into it!


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LOS ANGELES – April 5, 2016 – Combining the latest technology and classic design, OMATA is introducing an entirely new category of GPS speedometers. The company debuts the world’s first analog GPS speedometer that displays the information most essential to the activity in a premium, classic form. Starting with cycling, OMATA introduces the OMATA One speedometer, designed to complement and maintain the purity of the ride as well as look beautiful on the bike.

On the inside of the speedometer is a GPS computer that records everything the most capable tracking computers do at the highest level of precision. This ensures that cyclists can download their activity data to their preferred training applications or sites.

On the outside OMATA One has a beautiful, highly legible and mechanical analog movement that shows you the things that matter most on the ride: speed, distance, ascent and time. The company’s first product displays only these four, core pieces of information so the cyclist can focus on what really matters when on the ride: the ride.

OMATA’s founders believe, “Everything about your bike should be as pure, inspiring and beautiful as the ride itself. We are a team of ruthlessly dedicated and committed product makers who believe great design and meaningful products come more from what you leave out, rather than what you add in.”

The founders of OMATA seized an opportunity to provide choice where there was none by creating a modern, technologically advanced speedometer that makes a strong statement on the nature of product design, technology and innovation, as well as establishing a point of view as to the essential character of cycling itself.

The OMATA One speedometer will launch on Kickstarter on April 5th, 2016 with estimated delivery of the first product in February 2017. OMATA One will subsequently be available through omata.com.

  • this is neat but I’m concerned about looking like a steampunk m’lady

    • lol

    • Haha, absolutely the biggest challenge with the industrial design. You put on one leather accessory and you are at the edge. Heaven forbid you have a mustache or round glasses. Just keep repeating “diver watch” like John said above.

  • Sretsok

    I want to hate it but I don’t think I can….

  • CAT4

    Costs the same as a top Garmin, does less than a cheap cateye. Looks amazing though.

    • Jake Kruse

      Form over function is becoming increasingly popular

    • Cheap Cateyes record GPS (Strava KOM, route, elevation gain)? Wow. I need to buy one of those! ;-)

    • Cheap Cateyes record GPS (Strava KOM, route, elevation gain)? Wow. I need to buy one of those! ;-)

  • Nicholas Petersen

    If they build the battery/charging system to be easily serviced, this could be a real winner.

    • Joe Chase

      I agree, a really clever concept to break into a well established market, well done Omata. I could see this outlasting a lot of the cycling tech that comes and goes every year.

    • A Garmin’s battery / charging system can’t be easily serviced though. You’ve still gotta send it back to them. Right? My Garmin has shit the bed on me so many times now. My question is how well Omata will weather the elements as well as being tossed into a backpack / dropped / etc. Which, I think, is why my Garmin has seen better days.

      I like the aesthetics. It reminds me of a classic diving watch.

      • +1 on liking the looks. Love the style. When we stop focusing on Garmin as the benchmark for cycling computers, good things happen. I just can’t swallow the pricetag.

      • Joe Chase

        The core team is a group of people who worked together before at Nokia in design and engineering. Also, if you ever owned a Nokia 3300 series, it was indestructible – hopefully that translates.

        • Heck yes, this team is beyond legit. I’ve been following their work for years. They are thinking out ahead it’s only going to get better the more support they get. One of the few things I’ve really felt like “kickstarting” because of how rad the crew is. If you’ve got the cash you should feel good about backing them.

      • Nicholas Petersen

        That’s what I’m getting at. If you build it to be used for more than three years (more like ten+) I think a lot of people would pay a premium price, just as they would for a watch they know would last. $500 for another digital toy that winds up in a drawer is a mistake.

      • Tydeman Newman

        I’ve ridden with the proto’s. There is something about it that I can see people aren’t getting that you only understand from riding with it. There is something amazing about the more power you put in to the pedals while climbing or the more you just let go on the descent, by pushing a physical object (the needle) around the face, it makes you want to reach the next point. I get that people want all of their power and shit but really, when it comes down to it, it’s a lot more awesome than any shitty piece of plastic that people want to strap to their brand new beautiful bikes.

        • That is awesome and what I suspected. Thanks for sharing.

      • DominicBruysPorter

        god, the number of garmins my friends have dropped…

  • Keith Malarick

    Personally, I think it would look sort of odd when paired with a modern road bike but I could see it meshing well with certain builds. Maybe I am missing something but, aesthetics aside, it seems like this does less than a Garmin at a higher cost. I would think a digital display with the same four metrics would be easier to read at a glance (e.g. I find this to be the case in cars that have digital speedometers vs. traditional analog ones). Quality looks top notch though and I think the more companies competing with Garmin the better.

  • D0rk

    Looks cool, for sure. I’d buy one if I was swimming in money.

  • Cort Percer

    I had to check the date on this. Thought it may have been posted April 1st…

  • Mike Skalnik

    While I think the dial is not very useful and just something needlessly making this fancier, I’m super happy that Garmin is getting more competition. Looking forward to seeing one in real life, hearing of how tough they are with actual use, and how people like the dial instead of a digital display. Will you be reviewing one?

  • Oof. It sure is pretty, but 500 clams? ‘No Garmin No Rules’

  • I have nothing worthy of this being attached to, but i love it all the same. God I wish more digital devices went this way instead of retina everything.

  • Area45

    I think this would be a great compliment to my bike, just not sure I’d switch from a Garmin Edge that costs the same and does much more, and can be configured to show me only these core four metrics pretty quickly. I really want to though.

  • stefanrohner

    as ugly as any other garmin cigarette box out there.

  • Lots of differing opinions. I guess its omata of taste…

  • Lewis

    so basically its a Steampunk garmin….

    • DominicBruysPorter

      well it’s a little post-steam, more like WWII, so like bomberstyle?

      • Yeah, it’s like a diver’s watch for your bike!

  • Matt O’Donnell

    This one is (even in my own heart) divisive, for sure. The price point is shocking when compared to their biggest (and established) competitor. I was really hoping it was going to land at least $100 cheaper. That being said, the attention to design really is impressive and it’s great that someone is moving beyond the established paradigm of what a cycling computer is supposed to be. I don’t agree at all with the person who said this will be harder to read than a digital read out. I can imagine a rider will quickly become used to the layout and will then only require a very quick glance to register what their speed is. Add to that the complete absense of issues with reading your screen in very bright sunlight and it has some really welcome, simple aspects that aren’t really even “features”, but just simple, smart decisions. Maybe we can hope the price will get lower over the next couple of years as production ramps up.

    • Matt O’Donnell

      Oh, and it is worth noting that while Garmin’s $500 computer has a battery life of up to 15 hours, the OMATA has a claimed battery life of up to 24 hours. That’s pretty cool.

      • Mike Skalnik

        Whoa, missed that bit completely. That’s pretty cool indeed! I bet that’s because a lot of power is taken up by that those displays.

      • Truth Hurts

        Apples to apples, this analog-ish unit shares features w/ Garmin Edge 200 series ($200ish) vs. 500 / 800 / 1000 series ($300-$500ish).

  • Nic

    April fools!?

  • Daniel Lemke

    I like it. $400 may be a bit steep but I like the design.

    • Matt O’Donnell

      Then I have some bad news. It’s $500.

  • Mike

    oh god no

  • charlesojones

    I like the look and simplicity theme. Probably more than I’m willing to spend on a speedo/computer though. Actually, no speedo at all ain’t that bad either.

  • DominicBruysPorter

    Looks amazing. I’m all over a display that doesn’t have to be lit and can be read through glare.
    But on the other hand, I quit using my old Sigma ages ago because I just no longer felt the need for even annual odo or current speed. So it’s not for me but it’s definitely cool in my book.

    Killer app: legibility
    Greatest fault: no map, considering its GPS capability

  • Peter

    I’d like to see a smaller version.

    Maybe they could make a digital bar meter version as well, with speed, cadence, etc displayed on list of a horizontal digital bars – the further to the right the display, the faster/higher the value.

    Heck, you could even make a cheap digital “analogue” face like an Apple watch to bring the price down.

    Then you could have swappable faces to suit your style.

    • Matt O’Donnell

      Those are cool ideas, but don’t seem to have much to do with what they’re trying to accomplish. You should make them!

  • Davey Simon

    It took me a good amount of time to understand the layout of the gauges but once I did I like it. “Steam gauge” or the “six pack” style of avionics are timeless and not very difficult to look at even with a bit of turbulence.

  • Robert0321

    Reading the feedback they’re getting from the mass media it’s not for everyone but it’s definitely unique and looks really good atmo!
    $500 is a lot of money but i guess it’s a fair price considering the amount of work that goes into it.

  • Quinn.e

    Pretty slick, but I still prefer nothing but my heart, legs, lungs and mind tell me. They are the best gauges and they came as a package deal when I was born, cost…..priceless!!!!

  • A fantastic-looking thing, love the ethos behind its design. I think there’s a solid market out there waiting. A version showing Power and HRM data (as opposed to Speed and Elevation) would make sense for folks who train to race – they already know when they’re going fast, and know when they’ve done a chunk of climbing, but the data that can keep them performing at their optimum seems to be missing from this first model.

    • Yeah, I don’t think this product is for people who train. I think it’s being marketed towards a different crowd.

    • ZoĂ« Glas

      Nothing quite like replying to year old comments, but V2 of the Omata will offer power and HRM. V1 records the data, but it’s not visible until after your ride once you upload it.

  • PGH_small_adventures

    there’s a sucker born every minute.

  • Truth Hurts

    … but if we don’t buy one, we’re still allowed to ride bicycles, right?

  • tony365

    It looks fantastic, If you need to know this stuff while yer riding then thats cool. Personally I don’t care for Cyclo computers. saying that I do use Strava on my phone and like having it in my back pocket when I get lost, which I am much better at than riding a bike. They Did a fantastic job on the design like I said. Old + New is hard to pull off with out being gimmicky. I don’t need anymore distractions though, and I know how slow I am.

  • maldoror meeks

    What? No olive drab and blaze orange?

  • sturtlovinggood

    Looks crazy cool to me, but just bought a new bike so no bones to spare. Would love a “No Omata No Rules” sticker for my stem nonetheless.

    • Truth Hurts

      Done.

  • Phillip Brown

    I plan to launch a new product for Campagnolo EPS and Shimano Di2
    systems on Kick starter. It is a radical new shifting paradigm and will
    look something like this

    • maldoror meeks

      Another bsnyc reader I see.