The 2015 Rouge Roubaix Builder Challenge: Breadwinner

Breadwinner Cycles was one of the brands that took up the torch, or tig welder rather, for the Rouge Roubaix Builder Challenge. Ira Ryan came out to St. Francisville with a stacked team, including Bicycling Magazine’s head editor Bill Strickland and a loyal customer Jake Rosenbloum from Asheville. Their selection was pretty much a shoe-in. When Ira began sifting through the applicants, he selected Hurl Everstone from Minneapolis.

With the Rouge Roubaix’s 40-ish miles of gravel and horrible road conditions, Ira and Hurl began discussing which bike would make the most sense for the race. Truthfully, both the Lolo and the B-Road would be ideal steeds for such an undertaking with their bigger tire clearances and geometries dialed in for all-road terrain.

Hurl's Breadwinner B-Road

Hurl selected a disc B-Road with Shimano Ultegra, Mavic Ksyrium Pro disc wheels, Pasela 28mm tires and Thomson bits.


… and as demonstrated, the bike shreds just fine.

Jake, post-race

The guys had an exceptional placement in the 3/4s, with Jake finishing 6th on his Lolo and Ira Ryan coming in 20th on his Lolo.

Team Breadwinner

Team Breadwinner would like to thank Castelli, Mavic, Bikeflights, Hifi Wheels and Challenge Tires.

  • D0rk

    I love the little details, like the cable guides that don’t use zip ties.

  • Bradley Tompkins

    Hurl’s B-Road is sick and I want one

  • Kevin

    Looking good Ira and Hurl!

  • .,`

    I’ve really got to say that over the years of looking at your photographs has gotten me to understand the art better.

  • Fausto Grijalva

    Hurl is almost as good looking as the B-Road.

  • Ben Hoffman

    Shoulda used black thompson components to match the ultegra imo

    • AttackCowboy

      I respectfully disagree, but then again, I’m a sucker for shiny silver parts especially paired with that paint job.

  • tony365

    man that b road killer but Bills Lolo is so f-ing nice

  • Brendan

    What is the brand of the tool bag in photo #30?

    • John Watson