I like it when companies take a minute to profile some of their athletes, rather than putting out a pulse-racing video of them riding. Kudos to Kona for this one.
This conceptual video by Kona, featuring their Cinder Cone and Matthew Slaven has all the makings to land on any top ten list for 2014. Take a bike from 1988 and pit it against its modern equivalent (how many companies still have the same model in their catalog?) – then watch the obvious differences in riding style and presentation. Personally, I still love seeing bikes from the 80’s get their shred on but yeah, modern MTBs ride pretty ok.
It’s really amazing. Thanks for the heads Bike Mag.