Gevenalle-Equipped Rock Lobster Cross Sep 23, 2014

Photos by Brenton Salo

When you own a company like Gevenalle, you’ve got to practice what you preach. How else do you expect to obtain valuable PR&D and new product ideas? Adam recently laced out his Rock Lobster cross bike with all things USA and Gevenalle. Check out more photos below, along with a parts list…








Frame: Rock Lobster made with True Temper tubing
Headset: Chris King
BB and Crankset: White Industries
Wheels: Velocity A23 with White Industry hubs, Wheelsmith spokes and nipples.
Tires: Clement PDX
Seatpost and Stem: Thompson
Saddle: San Selle Marco Bontrager
Bars: Deda Elementi Zero 100
Brakes: Pauls Brake
Cassette: Shimano 5700
Pedals: Shimano XT

Gevenalle Parts:
Cassette: HOUP Ti (Cassette spacer and Ti 21-24-27 cogs)
Derailleurs: BURD CXR Rear with Ultegra pulleys and BURD CXF Front.
Shifters: CX2 10 Speed.

  • Jaime De Pujadas

    interesting brake cable angles on the rear canti

    • Raving Elk

      I’d call that a fail

      • John Watson

        Not at all. Cantis are surprisingly resilient to brake line angles, especially on the rear. Granted, that photo makes it look more severe than it probably is. Mine are like that too. It’s by no means a fail.

      • John Watson

        Not at all. Cantis are surprisingly resilient to brake line angles, especially on the rear. Granted, that photo makes it look more severe than it probably is. Mine are like that too. It’s by no means a fail.

  • yohta

    Heat shrink tubing on the seatpost collar? Smart.

    • DougHan


      • ForrestCambron

        Thats what im wondering. To keep dirt from getting in frame?

        • John Watson

          They answer it above…

    • Ryan Combdon

      Looks to be just an inner tube. But still a great idea.

  • The Goats

    @yohta:disqus @disqus_xgpYUOQ6SQ:disqus @forrestcambron:disqus Seat tube seal is simply a piece of old inner tube. Steel is a great material but water is its kryptonite and this does the job of keeping water out.

  • The Goats

    @jaimedepujadas:disqus @frmhnt:disqus The cables for this bike were fresh for the photo shoot and so not stretched in which I think accentuates the effect of the cables looking ‘curved’ on rear brake. This is however how Paul’s (and many other) canti’s look on a frame. There are many ‘standard’ or ‘suggested’ specifications for various parts but you will find most brakes are all a little different in alignment.

    • Jaime De Pujadas

      @the Goats I can see what you mean, I certainly didn’t think fail but the way it was curving / routing, it seemed intentional and I was curious.
      Thanks! Great looking Rig

  • Ryan Combdon

    I was thinking of installing that same build on my cross bike!

  • Alex Steinker

    Never understood why White Industries manufactured the drive side cranks with the logo orientated that way. Still a sweet piece though! Elephant in the room here, What happened to “retroshift”?

    • The Goats

      @alexsteinker:disqus No Elephants, just Goats! Gevenalle name better matches our mission of building best possible solutions for cyclocross (not just shifters). Name is made up from two Dutch words ‘Geven’ which means ‘Give’ and ‘Alle’ meaning ‘All’ (basically what you do when you race cross.

      • Alex Steinker


  • awesometown

    If you’re racing cyclocross (racing anything really), why would I want to choose thumb shifters over modern options? Reminds me of my first MTB race. I did a 3 lap short track on a bike with 7 speed thumbshifters. The next day I went and bought gripshift. Seems retro for retro’s sake. But hey if it makes the owner happy, who cares.

    • John Watson

      Ever try using these? You can swipe up and down the cassette with ease. Shifters break quite easily in racing too. These won’t and if they do, they’re a fraction of the repair costs.

      Also, slightly unrelated, gripshift never made any sense to me either! ;-)

    • The Goats

      @awesometown:disqus These are not a good option for road racing (I use STI) but offer a good advantage over STI for CX with much faster shifting, lighter weight, durability and reliability. Also nice to live with if you like to spend money on beer and tires instead of shifter replacement each season!

      • recurrecur

        I have Retroshift (not Gevenalle!) levers on both my touring & cross bikes. While I like the SRAM STIs on my road bike, I wouldn’t count your levers out for use on a road bike.
        I can’t shift as quick on my roadie.

    • Dan

      you do

  • Andy Brown

    Where can I get those brake pads carriers? I want to run Paul brakes on my CX bike, but I also want to run yellow swiss stop pads.

    • The Goats

      These are part of a complete brake set up we have been developing. These are Kool-Stop (local company) CX holders with modified all USA made titanium hardware – sort of a ‘last hurrah’ for rim brakes… You might see them on the site sometime down the road.

      • Andy Brown

        I’ll be your midwest R&D! I’m not giving up my vanilla cx whip in favor of disc brakes any time soon.

  • Casey Clark

    That’s a fine looking bike. I have first generation retros on my touring bike, and after thousands of miles, I still think they’re brilliant. Nice work Goats!

  • RandyPoffo

    Any idea roughly what size this frame is? Top tube, seat tube, and head tube length?

    • The Goats

      56.5 TT, about a 140 Head Tube and 54 seat ct (tt slopes a bit, not obvious in photo as on a slope)