I caught wind of this while I was in England and I’m way into the concept:
“Brooks England and Levi’s® Commuter™ are teaming up to create a Limited Edition saddle: the Cambium Denim, exclusively available this Summer at Levi’s® Commuter™ Workspaces in Brooklyn, Los Angeles and London, and from October at the Brooks online shop.
Levi’s® Commuter™ is partnering with Brooks England to produce a special bike saddle manufactured from recycled Levi’s® denim. The saddle will be a Limited Edition version of Brooks’ newest product, the Cambium C17, which uses vulcanized rubber pressing techniques to create a comfortable, waterproof, and long-lasting saddle whose features align with the performance benefits of the Levi’s® Commuter™ collection. Teams from Levi’s® Commuter™ and Brooks England are taking this opportunity to work together to create a product of unique beauty and utility.”
See more at Brooks, including availability and information on the Levi’s® Commuter™ Workspaces.