Chrome Launches their Forged Rubber Sneakers Jun 17, 2014

Back in WWII, eastern European countries began making military boots by using a process known as forged rubber. For the most part, this process has been forgotten, largely because of how essential it is to be close to the source of rubber.

Fast forward 70 years and Chrome introduces their new Forged Rubber sneakers. Made in Thailand, at a facility literally adjacent to rubber farms, that houses unique Slovakian machines used in WWII work boots production.

Each of these shoes are made by hand at these facilities, where the sole is fused to the uppers, resulting in a truly unique sneaker. The video above outlines this process.

Head over to Chrome to see their new Forged Rubber Sneakers and check out the loobook on Issu.

  • recurrecur

    forged rubber sounds interesting –
    but I’m at a loss for the connection to riding a bike. The video’s in-traffic slow-mo suggest some sort of cycling revelation.

  • Dan

    a bit fugly looking unfortunately. Can see why technology has moved on.