It’s the week leading up to Sea Otter and each year, Giro invites a group of media heads to come out to Santa Cruz, ride bikes, talk product and soak in the #SantaCruzEffect. That means it’ll be slow for the next few days while we’re out riding, exploring the local roads and sleeping in cabins.

After our intro ride this afternoon, I scooped up this special Rock Lobster for some very quick photos – I literally had a few minutes with this awesome machine. Eli is the lead visual designer at Giro and he’s got a thing for punk rock, prompting him to add a few custom logos to his Rock Lobster. Many of which you should recognize.

The thing I like about this bike is its no-nonsense build, the simple color palette with matching stem and one of a kind graphics. Those Rock Lobster logo treatments look so good!