I’m back in Austin, after a completely incredible weekend of filming and photographing Giro’s new clothing line, New Road. One of the things that made this photo shoot different than a lot of previous ones were the people involved. There was an ex 7-Eleven racer, a magazine editor, the co-founder of kickstarter, a bike shop owner, a race organizer, myself and a few Giro employees.
One of those employees was Eric Richter, a key figure in Giro‘s helmet and cycling shoe division. Eric’s responsible for many of the rad new products that Giro has been pushing over the years, as well as their involvement in various events like the Red Hook Crit. I’ve gotten to know him from chatting at Interbike and other events but I really enjoyed getting to spend some saddle time with him on his new Black Cat disk road bike in the hills of NorCal.
Columbus MAX doesn’t make this the lightest bike ever but the bent stays, disc brakes, Dura Ace and Easton parts set this bike apart from any other MAX road bike I’ve seen. When Eric pulled this beauty out of his car, I had no idea what to even say. I was stunned. See for yourself below!