Chemical Brothers ‘Velodrome’ – London 2012 Aug 8, 2012

Crystal CG, the animators for this video say that:

“Crystal has created a three minute animated sequence for the song’s promotional video to match its heart-pounding rhythms. Played in the Velodrome before every session the video shows the Velodrome as never before, literally pulsating with excitement.

“We’ve created sweeping contours and sleek surfaces as the backdrop for an intense, futuristic cycling ‘duel’ as two animated riders power round the track,” said Darren Groucutt, creative director at Crystal. “It truly brings the Velodrome to life.”

James O’Brien, LOCOG Head of Sports Presentation, said: ‘Inspiring people to engage with sport has always been central to our vision and we want to ensure the way we present sport adds to the experience of the spectators in the venues and builds the atmosphere. This will be a special summer and we are grateful to everyone who has given their time and expertise over the past years.’”

I say they’ve created track racing for Tron. Pretty rad!

  • http://twitter.com/mlproject

    i like that the beginning reveals their arena design inspiration: two pringles

  • http://www.digicycle.net/ Tucker

    Never thought I’d hear “Chemical Brothers” on this blog.  That clip is beyond cool.