Rapha: SRAM at the ATOC 2012 May 25, 2012

The main reason I went on the 2012 ATOC was to shoot photos for Rapha. Jeremy wanted to piece together some stories, in conjunction with my blog coverage. These posts break down the larger significance of the tour, with relation to the brand and even how other companies’ support over the years have aided in America’s greatest stage race.

SRAM is a huge supporter of the ATOC and Jeremy wrote a great pice on the Rapha Blog explaining why. Head over and check it out.

  • K-Train

    I hope you come check out the US Pro Cycling Challenge before you hand out the award for “America’s greatest stage race”.  The TdF podium was here last year….the ranks are only going to grow as the race was upgraded to a 2.HC UCI race for this year.  Our mountains are higher, our fans are passionate, our state is beautiful.  No plains riding during this tour!

    • http://theradavist.com John Watson

      That’s the tag line they use for the race…

  • RyanK

    Photos are killer.

    • RyanK

      I de love to see the cameras n lenses you brought on the tour.

      • http://theradavist.com John Watson

        I mostly shot with the Canon 50mm 1.2L but brought my Canon 70-200 IS Mki 2.8L and my Canon 24-70mm 2.8L

        And my T2 and T4