Two names you can’t go wrong with in the style category of cycling is Beloved and Rapha. You’ve most likely heard of the latter but Beloved was a new name to me up until last summer, when I toured the Chris King facilities prior to my tour. Their niche is deeply tied to their slogan “Let Us Chase the Sun” and it’s only fitting that these bikes are born in the Pacific Northwest where chasing the sun is a literal activity. Marketing aside, Beloved makes timeless bicycles with details to match. Most of this bike was made in the USA and that’s a huge plus in my book.
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