Peacock Groove Evil Dead Tribute Track

You know what? This is hands down the most creative and expressive bike I saw at the 2012 NAHBS. No bullshit, no gimmicks, just an homage to a true auteur and the director of some of my favorite movies: Evil Dead, Army of Darkness, Drag Me to Hell, Spiderman, ok, maybe not the latter. Sam Raimi’s campy horror flicks are filled with catch phrases that have echoed through my lifetime. Groovy! How fitting?

Erik Noren of Peacock Groove has always been an outsider, a misunderstood craftsman who’s been building for much longer than most. His bikes are ostentatiously-outlandish and sometimes, crude but that’s Erik. A builder’s work should reflect their personality so I took Erik to the bathroom for some reflection time and lens love. This dual-disk track bike was my favorite bike in the show and not just because he used real blood to paint it. See for yourself why below.

Gallery

  • B Broekhoven

    Love this guy, he does what he wants!

  • !!!!!!!!

    oh my fucking god these photos

  • ciocc

    nothing but respect for the craftsmanship and to each their taste, but to my taste this bike is atrociously kitch and disfunctional with parts that may be harmful to the rider.

    • http://theradavist.com John Watson

      Show bike… and it’s Erik’s personal bike. ;-)

      • http://www.facebook.com/333mike Mike Glover

         i would totaly ride the chain. and in time will make my own to ride hahahaah you can make it not dangerous but still look like they can kill. 

    • http://davidpolka.com/ David Polka

      those parts are only harmful to zombies dude

    • ZianStudios

      Kitch? Come on, the duder definitely built this thing up for fun and gigggles

  • Coop

    I found this bike really disappointing.  After all the hype and seeing the cohesiveness of Erik’s other work, this fell short of my expectations.  The paint job is pretty unimpressive, and the plain silver components don’t fit the bike at all.  For a builder that prides himself on attention to detail and customizing nearly every part of the bike, this isn’t up to par.  Every time I see the bike I think, “Jeez, it looks like he had to rush to finish this thing.”  I mean, come’on, at least paint the silver stuff matte black. (And the Peacock Groove logo in silver and white on the non-drive side is another strike.)

    His Old Style MTB from last year tops this by a long shot.  Not crazy about this bike at all.  This bike lacks the style and intense detail he’s known for.

    My two cents, I don’t like this bike, and I think Erik can do much better.  

    • http://theradavist.com John Watson

      so… you don’t like this bike? ;-)

      I like the silver group, but that’s me. Carry on!

      • Coop

        Haha, I’m little bit tossed and bored in an English class.  But yeah, I was real disappointed when I saw the full build.  I think it had much more potential.  It doesn’t completely convey the Evil Dead feeling I wanted.  Too bland!
        Either way, all his other work is amazing.  This is the only one I haven’t liked.

    • http://www.facebook.com/333mike Mike Glover

       did you see this bike in person? cuz pictures do not do this bike justice at all!!

    • http://www.facebook.com/hooligandaverangel David Rangel

      One photo makes your argument invalid. It’s the inside of the fork crown. The wheels that were sent to him (late) were not the ones he had ordered. But guess what? Instead of scrapping the already built fork, he hand filed a stainless plug, cut out the inside of the fork crown and then re-shaped it to fit the wheel/tire. That’s dedication to a build that I’ve rarely seen. There were much easier and lamer work-arounds, but he chose the hardest one. And it came out as that little detail you would never see or photograph unless he showed you himself. I was lucky enough to get let in on it. Check it: 

      • Coop

        That doesn’t especially sway me, just reinforces my theory that the bike was rushed.  Dedication to building =/= a good looking completed bike.  Erik’s awesome!  I just think he missed the mark on this one.  Even if I ignore the wheels, the components still don’t reinforce the “Evil Dead” feeling the bike obviously wants.  Silver cranks, silver stem, and brown brooks don’t strike me as “horror” and don’t fit the theme of the bike.  It seems forced to me.

        It’s all my opinion though, if you like the bike that’s great!  It’s just not my cup of tea, and lacks the features that make me drool over every single other bike he makes.  

  • Dontcoast

    more info on the real blood please!

    also, while I have no aesthetic issue with the silver components, I think they should also all be blood splattered. especially the chain!!! also the headset/topcap. that in my mind is what makes it somewhat lack cohesiveness. especially when there is so much attention to detail with the thrashed logo on the downtube and the paint in general….the clean components distract from that.

    fantastic concept, look like a deadline got in the way of realizing maximum potential. cover it ALL in blood! :D

    • http://theradavist.com John Watson

      Erik slaughtered a possessed demon that was living in his fruit cellar.

      • Dontcoast

         whoa! epic! a demon possessed by a demon slain by a demonically inspired builder!

        mmm…blood oranges…

        • http://theradavist.com John Watson

          Do you not get the reference?

          http://www.youtube.com/watch?v=NoSYzl6P8eU

          • Dontcoast

            sorry, too much time riding bikes or working, no time for movies. seems vaaaguely familiar, maybe I saw it when I was 15 and wasted? Thanks for the education, I so have to watch the whole thing now!

  • chainsawchain

    Sometimes after you murder some skeletons and such with your chainsaw track bike you switch out the spacers and bars and cranks. Then, when you try to clean the blood off the frame, you realize that you’ve done it in the wrong order and that shit is already dried and won’t come out and then you just go fuck it and ride it anyway because who’s going to steal a bike with blood all over it?

  • Harry

    I thought you said no gimmicks? Nice idea but laden with gimmicks!

    • http://theradavist.com John Watson

      You pedal, the bike moves. No gimmicks.

      • Barnum M09

        I definately appreciate the bike, but I think someone could argue the the chain saw pieces are a gimmick. Anyways, creative to say the least.

  • wade

    I’m not a horror film fan, but I totally dig the aesthetic of the photos. All of a piece with the bike. Nice work.

  • http://www.facebook.com/dmashburn David Mashburn

    This is sculpture and Erik is an artist. Hands down. You don’t have to love the bike to appreciate it. Personally, I love the bike!

  • http://twitter.com/steveo1119 Steve Matherly

    that is freakin wicked

  • Tony Pereira

    Erik rules.

  • Majaco

    I got to meet Erik when the show was closing on Sunday, what a cool fucking dude! I wish I got to meet him sooner.

  • Jared

    This bike is fucking rad.

  • Christopherrosa82

    one of the coolest things ive ever seen

  • http://twitter.com/Luheren Rengifo

    so sick!!!

  • pyt

    apart from the chainsaw thingies, what kind of chain is that? it’s f*ckin’ sexy

    • http://theradavist.com John Watson

      Whipperman.

  • guestttttt

    his chain is badass. hopefully he doesnt cut himself :3

  • http://www.facebook.com/purebrend Brendan Donohue

    oh man, this bike will swallow your soul! so badass!