KMC Pink Lady Jan 14, 2012



Gidea Group designed the packaging for the KMC Pink Lady chain:

“Pink Lady is a “pink ribbon” (international symbol of hope and awareness in the fight against breast cancer) product created by KMC Chain (who has the largest worldwide market share for bicycle chains). It was meant to be a gift box where you give not only a great bike chain, but also to a great cause. From these design goals, KMC asked us to come up with a packaging concept.”

Thanks for sharing Charles!

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