This is freaking hilarious and while I love Rapha, it’s great to see someone nail a spoof down like this. I love all the captions at the bottom of the Jahvahaah site:
“We like our rides like we like our fonts. Sans serif. If we have something to say, we will say it in Helvetica overlaid on a picture of us looking off into the distance, pretending that our photographer didn’t just say, Look off into the distance like you’re thinking deeply about something!”
“We’re serious about riding. But more serious about branding our rides. So we’ll race. But only enough to brand our non racing so that when people see us out not racing they can brag that they once actually raced with our brand before we were not racers. Because we’re serious. “
Check out more hilarity at Jahvahaah!