Reinventing the Wheel: Soft-Ride Bike Sep 23, 2011


I’ve expressed my disdain for overly-conceptual bikes but there’s something about Ron Arad’s Soft-Ride bike that makes me laugh and not in a cynical way. Sure, it looks dumb to us cyclists but I don’t think concept bikes are geared towards us anyway. Check out more at Fast Company.

Comments are closed.