“Trek Bicycle and renowned illustrator Hydro74 have teamed up to create a Spartacus-themed aesthetic appearing on the Trek Madone 6.9 SSL and Speed Concept 9.9 to be ridden by LEOPARD TREK’s Fabian Cancellara in the upcoming 2011 Tour de France. Known throughout the cycling world as “Spartacus” for his gladiatorial physique and warrior mentality, Cancellara will compete on both bikes throughout the entire race. The paint scheme will soon be available for order Friday, July 1 through Trek’s Project One custom bike program.”
“To create a truly unique bike for a unique rider, Trek hit up the graphic illustrator known as “Hydro74” to lend his talent to the project. Evoking iconography of the classical Greek warrior-state of Sparta, Cancellara’s bikes are emblazoned with the Thracian helmet and the dory, a spear employed by all Spartan warriors. Through the direction and collaboration with Trek’s in-house design team, Hydro 74 created a series of icons including the helmet, spear, shield, and a carved serpentine floral pattern.”
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