The Heartland Velo Show May 24, 2011


The grassroots bicycle shows keep coming. San Diego, Philly and now Madison, Wisconsin are all hosts to their respective velo shows. The Heartland Velo Show will start a new tradition of the “Made in the USA” bicycle show. Check out the press-release below!

(Madison, WI) The Heartland Velo Show is the newest event on the cycling calendar and it’s picking up speed. On August 27 & 28, the Alliant Energy Center in Madison, Wisconsin will house a weekend-long celebration of everything bicycle.

Artisans and manufacturers of bicycles and components, cycling accessories and apparel from both the east and west coasts and the Midwest have signed on to display their wares. So far, all products are proudly “Made in the USA” (Although booth space is available to companies whose goods are imported and to those based internationally, as well.) A full schedule is shaping up to provide a “something for everyone” atmosphere that will delight cyclists and non-cyclists alike.

Richard Schwinn will be making a presentation entitled “Schwinn Paramount – Handbuilt

“Richard Schwinn’s talks are always lively,” says Bina Bilenky, organizer of the Heartland Velo Show. “At the recent San Diego Custom Bicycle Show, so many people wanted to hear him speak that the crowd was spilling out into the hallway.”

Other newly added activities and attractions include a concours d’elegance, a special women’s panel, and a raffle of two wheelsets from Rolf Prima. There will be yoga instruction for cyclists by Diane Lees of HubBub Custom Bicycles. Eugene, Oregon’s Co-Motion will present a seminar on tandems. Stephen Bilenky of Bilenky Cycle Works discusses “The Framebuilders’ Family

Tree”, and Mary Elizabeth of San Francisco’s alloneword will conduct a workshop on “The Care and Feeding of Wool cycling Apparel”.

“Madison is a terrific location for a show like this. We aim to engage the thriving local cycling community in every way possible,” says Ms. Bilenky. “The fact that the Alliant Energy Center is only 2 miles from downtown via the bike paths is also a big plus.”

Madison’s own Banjo Bicycles will host a framebuilders’ open house, and will share their
unique vibe by way of a sponsored ride to the show. There will also be a Saturday night party at Williamson Bikes.

Doug Fattic, of Niles, Michigan, has trained and educated several hundred new framebuilders since he began his framebuilding school. At the Heartland Velo Show, Fattic will braze a frameset in a live instructional presentation of the craft.

The Heartland Velo Show is designed to inform and inspire aficionados, enthusiasts, casual riders and those who may just be curious about the fun, fitness and freedom to be found on two wheels.

Heartland Velo Show
Saturday and Sunday August 27 and 28, 2011
Alliant Energy Center
1919 Alliant Energy Center Way
Madison, WI 53713

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