Affinity Cycles & Kenzo Minami: Digitizer for WIRED Nov 19, 2010

I got to see some of this go down the other day and I even took some photos, but I’ve gotta wait to post them. Until then, check out this video of the Affinity Cycles and Kenzo Minami Digitizer bike for WIRED‘s new pop up in Manhattan. Solid video provided by Cinecycle.

More information is below, including how to purchase one.

Affinity Cycles, one of the most respected independent bicycle brands in the world, is not only seen raced in velodromes by professional cyclists, but also ridden on the city streets by fashionable commuters, elite bike messengers, and passionate cyclists. The signature Affinity “Kissena“ track frame is the key component of the “Digitizer” project and represents the pinnacle of bicycle frame technology.

Kenzo Minami is an artist and designer who grew up in Japan in the 80’s. During this time, Japan experienced a huge economic boom fueled by the country’s technological supremacy. The graphic design that dominated this era was one that underscored the “more is more” attitude. Japanese design embraced a euphoric idealism of the new digital frontier where design became a fantastic reflection of all technology could be. Kenzo’s inspiration for “Digitizer” came from this nostalgia of his childhood. However, this inspiration is tempered with a practical purpose. “Within the chaos of visual information found on city streets it is important that the design allows the bicycle to stand out and be recognized by both pedestrians and cars alike,” reflects artist Kenzo Minami. “The colors and patterns on the bicycle were carefully conceived and laid out with the understanding that they will not only be seen when the frame and wheels are static but more importantly how they will be transformed when the bicycle is in motion.”

Cinecycle curated this project, with the goal of producing an item of extreme beauty and quality, which explores the intersection of form, function and design. To that end, Cinecycle is proud to have brought together premiere artist Kenzo Minami and Affinity Cycles to create the “Digitizer” project. “Digitizer synthesizes concepts that are fundamental to our culture with regard to how technology can inform and transform our perception of space. Affinity Cycles, Kenzo Minami, and Cincecyle have come together to create a project that expresses how the cyclist, even in our modern digital age, still represents the most simple and effective union of man and machine,” says Daniel Leeb, CEO,
Cinecycle.

The Digitizer bicycle is featured at the Wired Store
Location: 692 Broadway in New York City.
Days & Hours: Wednesday – Sundays 11am – 7pm
Dates 11.19 – 12.26

To purchase go to affinitycycles.com or wiredstore.net
¬
For more information about the artist go to kenzominami.com.

For more information about Cinecycle go to cinecycle.com

Music Composition for this video
“Climb High” by Softcircle

check out the band’s site here
myspace.com/softcircle

  • santiago

    TRON bicycle?

  • chris

    what is that song!?

    this is fucking dope. sick work dudes.

  • man how?

    so how does one get into this type of work??

    ive always been fascinated by people who get to do fun shit like this for work, while im stuck in college trying to figure this life shit out.

  • 8pmhangover

    Seat looks a little low…oops.

  • TOM

    Woah

  • http://theradavist.com prolly

    8pmhangover, that’s a pro cyclist right there who knows how to fit a bike to his pedal stroke.

  • kedrick

    Great video!
    As much as I dread riding indoors, I’m actually looking forward to busting out the rollers this winter.