Shop Visit: Roll Along with Mellow Johnny’s Oct 13, 2010

Mellow-00-PINP.jpg
@MellowJohnnys

You can’t possibly live in Austin, Texas, ride a bike and not know what Mellow Johnny’s is. Fronted by one of the United State’s greatest cyclists, Lance Armstrong and Trek, Mellows is many things. A showroom for Livestrong, a full-service bicycle shop, a commuter station, coffee shop and a hub for cycling culture in Austin.

Roll along with me as I give you a tour through Mellow Johnny’s.

Mellow-02-PINP.jpg

One of the many bicycles hanging in the shop is this custom Trek townie.

Mellow-03-PINP.jpg

Both it and this Naked hang below a skylight, right above the cash wrap.

Mellow-04-PINP.jpg

But that’s not all that’s on display. Dozens of bikes line the walls and counters of Mellow Johnny’s. Including Leipheimer’s TT bike.

Mellow-05-PINP.jpg

Some of your favorite brands are there.

Mellow-08-PINP.jpg

In not-so-common forms.

Mellow-06-PINP.jpg

One of the most impressive qualities about Mellows is the extensive branding.

Mellow-07-PINP.jpg

Extensive might be an understatement.

Mellow-09-PINP.jpg

Tons of jerseys, socks, hats and other gear await your wallet.

Mellow-10-PINP.jpg

While Mellows might be a high-end shop, they cater to all facets of the varying cycling lifestyles.

Mellow-11-PINP.jpg

In a back room, Team Radioshack gear is on display for purchase.

Mellow-12-PINP.jpg

Including the team’s stable for when they roll through town.

Mellow-13-PINP.jpg

One of the easily-overlooked additions to the shop is the Track Shack.

Mellow-14-PINP.jpg

It’s about 9 square feet and lined with glass cases. Not too crazy but still a necessary addition.

Mellow-15-PINP.jpg

Downstairs is the Pedal Hard training center where adjustments to fit, training levels and other professional services are offered.

Mellow-16-PINP.jpg

The Project One area allows you to custom order a Madone.

Mellow-17-PINP.jpg

If you’re balling like that.

Mellow-18-PINP.jpg

The shop has a very friendly scale.

Mellow-19-PINP.jpg

It’s not too overwhelming and the organization is pretty clear.

Mellow-20-PINP.jpg

Each section is stocked with goods.

Mellow-21-PINP.jpg

With numerous products on display.

Mellow-22-PINP.jpg

Even the mechanic’s area is easily-accessible. One of the things I didn’t document was the commuter’s station. Filled with showers and lockers, it allows commuters a safe haven to unwind before heading into their office jobs downtown.

Mellow-23-PINP.jpg

If you’re ever in the Austin area, be sure to swing through Mellow Johnny’s! Be sure you follow them on Twitter to catch up-to-date specials and news. I took a ton of photos that didn’t make this entry. To check those out, head over to my Flickr.

Mellow Johnny’s
400 Nueces St
Austin, TX 78701-3828
(512) 473-0222

  • http://www.pedalroom.com Coomer

    I love their sign! Great looking shop.

  • Moneyfire

    I spent one very awesome hungover morning in Mellow Johnny’s this July. If I remember correctly that naked is rolling wooden rims, pretty much blew me away at the time.