NY Times: Bed-Stuy Shop Struggles in Bike Boom Dec 21, 2009

Photo by Raymond McCrea Jones/The New York Times

The New York Times’ City Room Blog has a story on Lit Fuse Cyclery, a struggling shop in Bed-Stuy, Brooklyn. The owners, Damian Loverro, on left, and Angel Albertorio, on the right, spoke with the Times about the shop’s beginnings and the current state of their business.

Read the article, it’s well worth the few moments It’ll take. This quote in particular stuck out:

I like the craftsmanship of a machine that you can ride, and maintain for your whole life,” he said. “It’s better for your soul. It’s better for your heart.

If you live in the neighborhood, you should swing by and check the shop out.

  • jnd

    tough times for any business out there, dude should do a ton of grass roots advertising if he has no budget, though I’m quite sure he has. and as for not selling fixed sure, thats his discretion but if it means going out of business he should probably re adjust his outlook on em.
    here’s hoping he makes it, seriously.

  • http://create2destroy.com Vas

    i stop there once in a while since its right on my street.
    funny thing, the first time i stopped there i didnt see a sign outside or anything, so i mentioned that perhaps they should put up a sign on the sidewalk… days later there was a sign – coincidence or did they just not thing of….. putting their name out there?

    such a huge location, they could do alot in there – like a first indoor halfpipe for fixed riders only? ;)