Geoff McFetridge Ruegamer Project Dec 1, 2009

With feather-light bike builds often clad in an all-black empirical cloak, it’s nice to see a small independent artist take hold of the color-palette. Cue Geoff McFetridge. He’s by no means as high profile as Shepard Fairey or Damien Hirst and this Rue Sports frame isn’t going to fetch over a $500,000 dollars at a LiveSTRONG auction, but Jesus, this project came out awesome!

I’ve long been a fan of McFetridge’s work and this is one of the best collaboration builds I’ve seen.

More info below.

it’s all about the details

For the “light-bike” Mcfetridge designed a variety of abstract iconic imagery exploring a narrative of the psychological turmoil encountered while pedaling along our favorite pastime.

A Ruegammer crafted frame was used as the base for the design, built with parts from A/X Lightness and Tune. The bike features several newly released components such as the A/X Lightness Helios Fork, Zeus Stem (65g), and wheels composed of Tune Hubs, Pillar Titanium Spokes, and A/X Lightness Rims.

Check out more pics here at Fairwheelbikes

How’s this for a Conversation Piece?
Sotheby’s for the LIVESTRONG Foundation

  • amanda

    YES. he’s one of my favorite artists/graphic designers of all time. I have his GAS book (as you know).

  • Dr. No

    comparing Mcfetridge to a couple of lazy trend dumpers like Hirst and Fairey kind of hurts my feelings.

  • prolly

    I am not comparing him to those joker-ass artists. If you can’t read my sarcasm in that post, read it again.

    McFetridge is an amazing artist. Fairey and Hirst are lame. Bottom line.